The UK government and the Climate Change Committee (CCC), with its 7th Carbon Budget, are keen to portray a "cakeism" narrative, suggesting that economic growth and net zero emissions are easily achievable together, without net costs and us having to change our lifestyles. The CCC even claims that it can reduce electricity bills by £700 by 2050. How would it know the prices in 25 years' time? This misleading narrative downplays the significant costs and consumption changes necessary to really address climate change.

The political framing of the net zero targets on territorial emissions rather than consumption-based emissions pretends that when net zero is attained we will no longer be causing climate change. Politicians claim progress while potentially worsening the overall climate impact by shifting polluting industries overseas. Not only is this approach ineffective but it’s also dishonest, as it avoids confronting the public with the real costs and lifestyle adjustments required.

Time for an end to this spin surrounding climate change. We need to acknowledge the difficult realities of climate change and increased costs. Cakeism, “win-win” narratives and the avoidance of inconvenient truths will not lead to meaningful reductions in carbon consumption.