COVID-19 was a turning point in many peoples lives, including Kate Jacoutot’s. After working as a marketing freelancer for various companies, Kate noticed that she was making more money and had more control over her schedule than working a traditional 9 to 5. However, to learn more, she worked at a few different marketing agencies until deciding to launch ModusMark, a brand and messaging consultancy in April 2020, in the midst of the pandemic.

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[00:01:33] Kate Jacoutot’s Background

[00:02:46] Stumbling Into Freelance Work

[00:06:33] Decision to Start Modus Mark in 2020

[00:09:26] Overcoming Fears and Discovering Her Worth

[00:11:00] Kate’s Entrepreneurial Support System

[00:13:07] Managing Stress While Starting a Business

[00:14:43] Prioritizing Date Nights

[00:16:44] Kate's Daily Routine

[00:18:48] ModusMark’s Growth: Team and Technology

[00:21:00] Growing From Mistakes

[00:23:30] Advice For Prospective Entrepreneurs

[00:25:48] Finding A Niche: Cybersecurity

[00:27:30] Connect with Kate