CMO Insights

CMO Insights

By Jeff PedowitzBusinessTechnologyMarketing
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CMO Insights episodes

  • Season 4. Episode 16: Revenue X : Jason Katz - Vice President of App and Digital Marketing for Houghton Mifflin Harcourt

    In this episode of CMO Insights, Jeff Pedowitz sits down with Jason Katz, Vice President of App and Digital Marketing for Houghton Mifflin Harcourt.

    Jason discusses

    • The transformation of marketing within an organization, moving to a revenue growth driving function
    • How this change is being driven from within the marketing organization vs. the overall business
    • How his department balances a team of generalists and specialists to implement their marketing initiatives.


      • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

      Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

      Learn more about your ad choices. Visit megaphone.fm/adchoices

      18 min
    • Season 4. Episode 15: Riches in Niches : Peg Miller, Vice President of Marketing for Tax Guard.

            In this episode of CMO Insights, Jeff Pedowitz sits down with Peg Miller, Vice President of Marketing for Tax Guard.

      Peg talks about

      • Marketing to a tight niche which requires focus on middle of the funnel more than top of funnel for leads
      • Working closely with sales to develop marketing that drives conversions and closing those conversions to actual customers
      • The importance of her small marketing team to be willing to learn new innovations and stay agile in their approach.


        • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

        Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

        Learn more about your ad choices. Visit megaphone.fm/adchoices

        15 min
      • Season 4. Episode 14: ABM and Defeating the Frankenstack : Heidi Bullock, CMO at Engagio.

        Note: DemandBase acquired Engagio in 2020 and we wrote about its impact on the ABM space.

        In this episode of CMO Insights, Jeff Pedowitz sits down with Heidi Bullock, CMO at Engagio.

        Heidi talks about:

        • How Engagio is helping prospects build a foundation in account based marketing
        • Building a thoughtful, well-rounded team that can work innovatively and still meet the business goals of the organization
        • The dangers of building a Frankenstack in your MarTech


          • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

          Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

          Learn more about your ad choices. Visit megaphone.fm/adchoices

          18 min
        • Season 4. Episode 13: Secrets from a Sales Pro : Patrick Giusti, Head of Sales and Marketing at Mad Street Den

          In this episode of CMO Insights, Jeff Pedowitz sits down with Patrick Giusti, Head of Sales and Marketing at Mad Street Den.

          Patrick talks about:

          • The challenges of running a startup and how new technology helps
          • What it takes to run Sales and Marketing at the same time and how he keeps the two departments aligned
          • What makes a salesperson successful


            • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

            Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

            Learn more about your ad choices. Visit megaphone.fm/adchoices

            18 min
          • Season 4. Episode 12: All in Alignment : Nicole Wojno, CMO at UNserIQ.

            In this episode of CMO Insights, Jeff Pedowitz sits down with Nicole Wojno, CMO at UserIQ.

            talks about:

            • The difference between being customer focused and customer service oriented
            • Finding strength in a focused, diverse team
            • Building a robust MarTech stack that helps Marketing and Sales align


              • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

              Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

              Learn more about your ad choices. Visit megaphone.fm/adchoices

              15 min
            • Season 4. Episode 11: Small to Large - Lessons Learned Working with Different Sized Companies and Markets : Kirby Wadsworth, CMO at Illusive Networks.

              In this episode of CMO Insights, Jeff Pedowitz sits down with Kirby Wadsworth, CMO at Illusive Networks.

              Kirby talks about:

              • How technology has allowed Marketing to focus on individuals rather than large groups of people with similarities
              • The differences between hiring for a large company and a small company
              • The challenges associated with claiming a space in the security market landscape


                • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

                Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

                Learn more about your ad choices. Visit megaphone.fm/adchoices

                19 min
              • Season 4. Episode 10: Trickle-Down Culture : Chandar Pattabhiram, CMO at Coupa Software.

                In this episode of CMO Insights, Jeff Pedowitz sits down with Chandar Pattabhiram, CMO at Coupa Software.

                Chandar talks about:

                • The trickle-down aspect of company culture — it starts with the leadership
                • The importance of remembering to appeal to emotion in B2B marketing
                • The ABM perspective and the importance of building long term relationships


                  • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

                  Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

                  Learn more about your ad choices. Visit megaphone.fm/adchoices

                  19 min
                • Season 4. Episode 9: Michelin Star Marketing : Eva Tsai, CMO at Algolia.

                  This week’s guest on CMO Insights is Eva Tsai, CMO at Algolia.

                  talks about:

                  • Approaching marketing from an engineer’s perspective and the importance of analytics
                  • Michelin Star Marketing and how AI can help marketers anticipate their customers’ needs
                  • The importance of resourcefulness and the ability to learn new skill sets as a marketer


                    • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

                    Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

                    Learn more about your ad choices. Visit megaphone.fm/adchoices

                    17 min
                  • Season 4. Episode 8: Old School is New School : Martin Mongiello, CMO and General Manager for the U.S. Presidential Culinary Museum

                    In this episode of CMO Insights, Jeff Pedowitz sits down with Martin Mongiello, CMO and General Manager for the U.S. Presidential Culinary Museum.

                    Martin talks about:

                    • The importance of building meaningful relationships with your customers
                    • Why it is a mistake to go “all digital” with your marketing campaigns
                    • Creating interactive dialogues on your social media platforms


                      • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

                      Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

                      Learn more about your ad choices. Visit megaphone.fm/adchoices

                      18 min
                    • Season 4. Episode 6: Bringing it all Together : Scott Vaughan, CMO of Integrate.

                      In this episode of CMO Insights, Jeff Pedowitz sits down with Scott Vaughan, CMO of Integrate.

                      talks about:

                      • Marketing’s ability to pull storytelling and revenue marketing together with the customer journey
                      • The challenges of acquiring resources and using them creatively
                      • Successfully sorting through the cluttered MarTech landscape


                        • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

                        Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

                        Learn more about your ad choices. Visit megaphone.fm/adchoices

                        21 min

                      About CMO Insights

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                      Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes,…