CMO Insights

By Jeff Pedowitz

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dy... more

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FAQs about CMO Insights:

How many episodes does CMO Insights have?

The podcast currently has 162 episodes available.

CMO Insights episodes:

September 22, 2020Season 4. Episode 16: Revenue X : Jason Katz - Vice President of App and Digital Marketing for Houghton Mifflin Harcourt
In this episode of CMO Insights, Jeff Pedowitz sits down with Jason Katz, Vice President of App and Digital Marketing for Houghton Mifflin Harcourt.
Jason discusses
The transformation of marketing within an organization, moving to a revenue growth driving function
How this change is being driven from within the marketing organization vs. the overall business
How his department balances a team of generalists and specialists to implement their marketing initiatives.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices
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18min
September 22, 2020Season 4. Episode 15: Riches in Niches : Peg Miller, Vice President of Marketing for Tax Guard.
In this episode of CMO Insights, Jeff Pedowitz sits down with Peg Miller, Vice President of Marketing for Tax Guard.
Peg talks about
Marketing to a tight niche which requires focus on middle of the funnel more than top of funnel for leads
Working closely with sales to develop marketing that drives conversions and closing those conversions to actual customers
The importance of her small marketing team to be willing to learn new innovations and stay agile in their approach.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
15min
September 22, 2020Season 4. Episode 14: ABM and Defeating the Frankenstack : Heidi Bullock, CMO at Engagio.
Note: DemandBase acquired Engagio in 2020 and we wrote about its impact on the ABM space.
In this episode of CMO Insights, Jeff Pedowitz sits down with Heidi Bullock, CMO at Engagio.
Heidi talks about:
How Engagio is helping prospects build a foundation in account based marketing
Building a thoughtful, well-rounded team that can work innovatively and still meet the business goals of the organization
The dangers of building a Frankenstack in your MarTech

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
18min
September 22, 2020Season 4. Episode 13: Secrets from a Sales Pro : Patrick Giusti, Head of Sales and Marketing at Mad Street Den
In this episode of CMO Insights, Jeff Pedowitz sits down with Patrick Giusti, Head of Sales and Marketing at Mad Street Den.
Patrick talks about:
The challenges of running a startup and how new technology helps
What it takes to run Sales and Marketing at the same time and how he keeps the two departments aligned
What makes a salesperson successful

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
18min
September 22, 2020Season 4. Episode 12: All in Alignment : Nicole Wojno, CMO at UNserIQ.
In this episode of CMO Insights, Jeff Pedowitz sits down with Nicole Wojno, CMO at UserIQ.
talks about:
The difference between being customer focused and customer service oriented
Finding strength in a focused, diverse team
Building a robust MarTech stack that helps Marketing and Sales align

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
15min
September 22, 2020Season 4. Episode 11: Small to Large - Lessons Learned Working with Different Sized Companies and Markets : Kirby Wadsworth, CMO at Illusive Networks.
In this episode of CMO Insights, Jeff Pedowitz sits down with Kirby Wadsworth, CMO at Illusive Networks.
Kirby talks about:
How technology has allowed Marketing to focus on individuals rather than large groups of people with similarities
The differences between hiring for a large company and a small company
The challenges associated with claiming a space in the security market landscape

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
19min
September 22, 2020Season 4. Episode 10: Trickle-Down Culture : Chandar Pattabhiram, CMO at Coupa Software.
In this episode of CMO Insights, Jeff Pedowitz sits down with Chandar Pattabhiram, CMO at Coupa Software.
Chandar talks about:
The trickle-down aspect of company culture — it starts with the leadership
The importance of remembering to appeal to emotion in B2B marketing
The ABM perspective and the importance of building long term relationships

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
19min
September 22, 2020Season 4. Episode 9: Michelin Star Marketing : Eva Tsai, CMO at Algolia.
This week’s guest on CMO Insights is Eva Tsai, CMO at Algolia.
talks about:
Approaching marketing from an engineer’s perspective and the importance of analytics
Michelin Star Marketing and how AI can help marketers anticipate their customers’ needs
The importance of resourcefulness and the ability to learn new skill sets as a marketer

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
17min
September 22, 2020Season 4. Episode 8: Old School is New School : Martin Mongiello, CMO and General Manager for the U.S. Presidential Culinary Museum
In this episode of CMO Insights, Jeff Pedowitz sits down with Martin Mongiello, CMO and General Manager for the U.S. Presidential Culinary Museum.
Martin talks about:
The importance of building meaningful relationships with your customers
Why it is a mistake to go “all digital” with your marketing campaigns
Creating interactive dialogues on your social media platforms

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
18min
September 22, 2020Season 4. Episode 6: Bringing it all Together : Scott Vaughan, CMO of Integrate.
In this episode of CMO Insights, Jeff Pedowitz sits down with Scott Vaughan, CMO of Integrate.
talks about:
Marketing’s ability to pull storytelling and revenue marketing together with the customer journey
The challenges of acquiring resources and using them creatively
Successfully sorting through the cluttered MarTech landscape

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
21min

FAQs about CMO Insights:

How many episodes does CMO Insights have?

The podcast currently has 162 episodes available.