CMO Insights

CMO Insights

By Jeff PedowitzBusinessTechnologyMarketing
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CMO Insights episodes

  • Season 5. Episode 19: Nuanced Technophile : Michael Bailey, Vice President of Marketing Operations for Fleetcor

    In this episode of CMO Insights, Jeff Pedowitz sits down with Michael Bailey, Vice President of Marketing Operations for Fleetcor.

    Michael talks about

    • How data has evolved to become the most important part of tracking marketing revenue success
    • Taking a very nuanced approach when it comes to building out their MarTech stack
    • The importance of being a technophile with a constant curiosity to be successful as a marketer in today’s digital climate.


      • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

      Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

      Learn more about your ad choices. Visit megaphone.fm/adchoices

      16 min
    • Season 5. Episode 18: Customer Portfolio Management : Ruth Stevens President, eMarketing Strategy

      In this episode of CMO Insights, Jeff Pedowitz sits down with Ruth Stevens, President of eMarketing Strategy.

      Ruth talks about:

      • Teaching a course about using data to manage the customer base of a firm like a financial asset
      • The trend of more conservative buying behavior in B2B marketing
      • Executing account-based marketing within sales and marketing environments


        • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

        Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

        Learn more about your ad choices. Visit megaphone.fm/adchoices

        19 min
      • Season 5. Episode 17: The Collaboration Paradox : Sal Patalano, Chief Revenue Officer, Lenovo Software


        In this episode of CMO Insights, Jeff Pedowitz sits down with Sal Patalano Chief Revenue Officer of Lenovo Software.

        Sal talks about:

        • The definition and function of a Chief Revenue Officer and the role Sal plays 
        • Erasing the traditional line between Sales and Marketing
        • Why collaboration isn’t working anymore


          • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

          Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

          Learn more about your ad choices. Visit megaphone.fm/adchoices

          20 min
        • Season 5. Episode 15: The Empathy Gap : Michelle Huff, CMO, UserTesting

          In this episode of CMO Insights, Jeff Pedowitz sits down with Michelle Huff, CMO of UserTesting 

          Michelle talks about Focusing on the empathy gap and the customer journey,

          Brands building a connection with emotion and why most companies do not focus on their existing customers as much as they should.


          Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ 

          Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

          Learn more about your ad choices. Visit megaphone.fm/adchoices

          18 min
        • Season 5. Episode 16: The Three A's, Karen Steele, CMO at LeanData

           In this episode of CMO Insights, Jeff Pedowitz sits down with Karen Steele, CMO at LeanData.

          Karen talks about:

          • The complications of taking a company from public to private and the importance of keeping a customer focus
          • Building customer intimacy through the three A’s – advocacy, advisory and adoption
          • The challenges faced by a smaller company in a niche market and how she works to overcome them

            • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

            Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

            Learn more about your ad choices. Visit megaphone.fm/adchoices

            19 min
          • Season 5. Episode 13: Fearless : Christine Nurnberger, CMO of Bottomline Technologies

            In this episode of CMO Insights, Jeff Pedowitz sits down with Christine Nurnberger, CMO of Bottomline Technologies.

            Christine talks about:

            • Being fearless and how that attitude helps her with her team
            • Deploying new technology that increased pipeline and doubled leads without increasing budget
            • The importance of traditional events and building relationships


              • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

              Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

              Learn more about your ad choices. Visit megaphone.fm/adchoices

              17 min
            • Season 5. Episode 11: Marketing Symphony : Kira Mondrus, CMO at QASymphony.

              In this episode of CMO Insights, Jeff Pedowitz sits down with Kira Mondrus, CMO at QASymphony.

              Kira talks about:

              • How she built a marketing team from the ground up and what skills she looked for in her team members
              • Streamlining their MarTech stack with a centralized business function that owns the stack, eliminating redundancy
              • The challenges associated with becoming a global company


                • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

                Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

                Learn more about your ad choices. Visit megaphone.fm/adchoices

                14 min
              • Season 5. Episode 12: Customer Lifetime Value : Shane Lennon from @VirtualCMO

                In this episode of CMO Insights, Jeff Pedowitz sits down with Shane Lennon from @VirtualCMO.

                Shane talks about:

                • Not only aligning sales and marketing but also aligning with the product team
                • Focusing on the customer as a product goes to market and studying the customer life cycle journey
                • The lifetime value of customers and how we can continuously to deliver value to them


                  • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

                  Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

                  Learn more about your ad choices. Visit megaphone.fm/adchoices

                  17 min
                • Season 5. Episode 10: Quality Over Quantity : Kirk Crenshaw, CMO of Traackr

                  This week’s guest on CMO Insights is Kirk Crenshaw, CMO of Traackr.

                  Kirk talks about:

                  • The next big trends in marketing: Strong ABM strategies and a more empathetic understanding of the customer journey
                  • Becoming a partner to the customer and driving that thinking in sales and MarTech as well
                  • Why quality (not quantity) changes everything about your raw leads and SQLs


                    • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

                    Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

                    Learn more about your ad choices. Visit megaphone.fm/adchoices

                    17 min
                  • Season 5. Episode 8: Talent Optimization, Jake Sorofman, CMO of Pendo

                    In this episode, Jeff talks with Jake Sorofman, CMO of Pendo.

                    Highlights include:

                    • How marketing has become more data driven and technology reliant
                    • Talent acquisition and multi-channel attribution as the biggest challenges in a fast growing company
                    • The critical need for a single person to own the MarTech stack


                      • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

                      Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

                      Learn more about your ad choices. Visit megaphone.fm/adchoices

                      20 min

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