CMO Insights

By Jeff Pedowitz

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dy... more

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FAQs about CMO Insights:

How many episodes does CMO Insights have?

The podcast currently has 162 episodes available.

CMO Insights episodes:

September 23, 2020Season 5. Episode 19: Nuanced Technophile : Michael Bailey, Vice President of Marketing Operations for Fleetcor
In this episode of CMO Insights, Jeff Pedowitz sits down with Michael Bailey, Vice President of Marketing Operations for Fleetcor.
Michael talks about
How data has evolved to become the most important part of tracking marketing revenue success
Taking a very nuanced approach when it comes to building out their MarTech stack
The importance of being a technophile with a constant curiosity to be successful as a marketer in today’s digital climate.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices
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16min
September 23, 2020Season 5. Episode 18: Customer Portfolio Management : Ruth Stevens President, eMarketing Strategy
In this episode of CMO Insights, Jeff Pedowitz sits down with Ruth Stevens, President of eMarketing Strategy.
Ruth talks about:
Teaching a course about using data to manage the customer base of a firm like a financial asset
The trend of more conservative buying behavior in B2B marketing
Executing account-based marketing within sales and marketing environments

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices
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19min
September 23, 2020Season 5. Episode 17: The Collaboration Paradox : Sal Patalano, Chief Revenue Officer, Lenovo Software
In this episode of CMO Insights, Jeff Pedowitz sits down with Sal Patalano Chief Revenue Officer of Lenovo Software.
Sal talks about:
The definition and function of a Chief Revenue Officer and the role Sal plays
Erasing the traditional line between Sales and Marketing
Why collaboration isn’t working anymore

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
20min
September 23, 2020 Season 5. Episode 15: The Empathy Gap : Michelle Huff, CMO, UserTesting
In this episode of CMO Insights, Jeff Pedowitz sits down with Michelle Huff, CMO of UserTesting
Michelle talks about Focusing on the empathy gap and the customer journey,
Brands building a connection with emotion and why most companies do not focus on their existing customers as much as they should.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
18min
September 23, 2020Season 5. Episode 16: The Three A's, Karen Steele, CMO at LeanData
In this episode of CMO Insights, Jeff Pedowitz sits down with Karen Steele, CMO at LeanData.
Karen talks about:
The complications of taking a company from public to private and the importance of keeping a customer focus
Building customer intimacy through the three A’s – advocacy, advisory and adoption
The challenges faced by a smaller company in a niche market and how she works to overcome them
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
19min
September 23, 2020Season 5. Episode 13: Fearless : Christine Nurnberger, CMO of Bottomline Technologies
In this episode of CMO Insights, Jeff Pedowitz sits down with Christine Nurnberger, CMO of Bottomline Technologies.
Christine talks about:
Being fearless and how that attitude helps her with her team
Deploying new technology that increased pipeline and doubled leads without increasing budget
The importance of traditional events and building relationships

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
17min
September 23, 2020Season 5. Episode 11: Marketing Symphony : Kira Mondrus, CMO at QASymphony.
In this episode of CMO Insights, Jeff Pedowitz sits down with Kira Mondrus, CMO at QASymphony.
Kira talks about:
How she built a marketing team from the ground up and what skills she looked for in her team members
Streamlining their MarTech stack with a centralized business function that owns the stack, eliminating redundancy
The challenges associated with becoming a global company

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
14min
September 23, 2020Season 5. Episode 12: Customer Lifetime Value : Shane Lennon from @VirtualCMO
In this episode of CMO Insights, Jeff Pedowitz sits down with Shane Lennon from @VirtualCMO.
Shane talks about:
Not only aligning sales and marketing but also aligning with the product team
Focusing on the customer as a product goes to market and studying the customer life cycle journey
The lifetime value of customers and how we can continuously to deliver value to them

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
17min
September 23, 2020Season 5. Episode 10: Quality Over Quantity : Kirk Crenshaw, CMO of Traackr
This week’s guest on CMO Insights is Kirk Crenshaw, CMO of Traackr.
Kirk talks about:
The next big trends in marketing: Strong ABM strategies and a more empathetic understanding of the customer journey
Becoming a partner to the customer and driving that thinking in sales and MarTech as well
Why quality (not quantity) changes everything about your raw leads and SQLs

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
17min
September 23, 2020Season 5. Episode 8: Talent Optimization, Jake Sorofman, CMO of Pendo
In this episode, Jeff talks with Jake Sorofman, CMO of Pendo.
Highlights include:
How marketing has become more data driven and technology reliant
Talent acquisition and multi-channel attribution as the biggest challenges in a fast growing company
The critical need for a single person to own the MarTech stack

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
20min

FAQs about CMO Insights:

How many episodes does CMO Insights have?

The podcast currently has 162 episodes available.