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In this episode, Travis and Eric unpack how “being the nice guy” can quietly cap your income, dilute your message, and keep you from standing up for what you really believe. They blend humor, personal stories, and hard-earned lessons from faith, content creation, and business to explore the difference between being nice and being truly kind.
On this episode we talk about:
Why “being too nice” can hurt not just your income, but your confidence and identity.
Growing up unable to take credit for your wins and how that impacts self-belief as an adult.
The shift from wanting to be “the nice guy” to focusing on being genuinely kind and honest.
Navigating criticism, audience crossover, and the impossibility of making everyone like you.
How to choose your “hills to die on” and stop suppressing yourself just to keep the peace.
Top 3 Takeaways
If your main goal is to be known as the “nice” person, you’ll struggle to do anything meaningful that requires you to take a stand or risk disappointing people.
You can’t win the game of being liked by everyone; trying to do so forces you to hide parts of yourself and builds shallow relationships based only on curated versions of who you are.
Healthy growth lives in the middle: care about what the right people think, interrogate feedback, but stop reshaping your life to please people who aren’t truly invested in you.
Notable Quotes
"If you're known for being the nice guy, then you're not known for anything else."
"You can never win the game of everybody liking you all the time."
"Don't make being the nice guy your pursuit. Be kind to everybody, but if you're looking to be the nice guy, then that's all you'll ever be."
Connect with Travis:
Instagram: https://www.instagram.com/travischappell/
Other: https://travischappell.com
Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.
Capture leads, nurture them, and close more deals—all from one powerful platform.
Get an extended free trial at gohighlevel.com/travis
Learn more about your ad choices. Visit megaphone.fm/adchoices
By Travis Chappell4.3
384384 ratings
In this episode, Travis and Eric unpack how “being the nice guy” can quietly cap your income, dilute your message, and keep you from standing up for what you really believe. They blend humor, personal stories, and hard-earned lessons from faith, content creation, and business to explore the difference between being nice and being truly kind.
On this episode we talk about:
Why “being too nice” can hurt not just your income, but your confidence and identity.
Growing up unable to take credit for your wins and how that impacts self-belief as an adult.
The shift from wanting to be “the nice guy” to focusing on being genuinely kind and honest.
Navigating criticism, audience crossover, and the impossibility of making everyone like you.
How to choose your “hills to die on” and stop suppressing yourself just to keep the peace.
Top 3 Takeaways
If your main goal is to be known as the “nice” person, you’ll struggle to do anything meaningful that requires you to take a stand or risk disappointing people.
You can’t win the game of being liked by everyone; trying to do so forces you to hide parts of yourself and builds shallow relationships based only on curated versions of who you are.
Healthy growth lives in the middle: care about what the right people think, interrogate feedback, but stop reshaping your life to please people who aren’t truly invested in you.
Notable Quotes
"If you're known for being the nice guy, then you're not known for anything else."
"You can never win the game of everybody liking you all the time."
"Don't make being the nice guy your pursuit. Be kind to everybody, but if you're looking to be the nice guy, then that's all you'll ever be."
Connect with Travis:
Instagram: https://www.instagram.com/travischappell/
Other: https://travischappell.com
Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.
Capture leads, nurture them, and close more deals—all from one powerful platform.
Get an extended free trial at gohighlevel.com/travis
Learn more about your ad choices. Visit megaphone.fm/adchoices

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