In this episode, Travis talks with co-host Eric about how creators and entrepreneurs can confidently set and raise their prices — without losing clients or underselling themselves. Travis draws on lessons from three of the internet’s most well-known business voices — Alex Hormozi, Chris Do, and Gary Vaynerchuk — breaking down what their pricing advice really means and how to apply it today.

On this episode we talk about:

How strong branding allows you to charge premium prices

The pros and cons of building a clothing brand in 2026

Why hourly pricing punishes expertise

How to handle client objections with confidence

Proven strategies for raising your rates without losing loyal customers

Top 3 Takeaways

1.  Strong branding creates pricing power — build trust and authority before you sell.
2.  Your price reflects your skill, not your time. Don’t undervalue experience that took years to build.
3.  When raising prices, communicate early and confidently. Clients who value results will stay.

Notable Quotes

*   “Charging by the hour punishes me for being good.” – Chris Do
*   “You can charge whatever you want when you can overdeliver on the result.” – Travis Chappell
*   “Your clients don’t care about saving a few hundred bucks; they care about solving a big problem.” – Travis Chappell

Connect with Travis Chappell:

*   LinkedIn: https://www.linkedin.com/in/travischappell
*   Twitter/X: https://twitter.com/traviscchappell
*   Instagram: https://www.instagram.com/travischappell
*   Website: https://travischappell.com

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