On this episode of Travis Makes Money, Travis and his producer Eric break down a wild new headline: top TikTok creator, Khaby Lame, reportedly selling his company and full AI likeness rights—face, voice, and behavior—for a staggering $900 million. They riff on what that means for creators, the ethics and upside of licensing your digital twin, and how AI is reshaping content, Hollywood, and the value of attention. Along the way, they veer into everything from Japanese conglomerates that make both bulldozers and magic wands to why practical filmmaking still matters in an AI-saturated world.

On this episode we talk about:

Khaby Lame’s rise from 2020 pandemic creator to 160M+ TikTok followers and a $900M likeness deal

What it really means to authorize your face, voice, and behavior for AI “digital twin” use

The difference between using AI as a tool (editing, simulation) versus fully replacing human talent

How AI content, deep fakes, and fake “news” clips are eroding trust in what we see online

Why practical filmmaking tricks and imperfect, human moments still matter more than flawless AI shots

Top 3 Takeaways

The value of attention is exploding, and top creators can now monetize not just sponsorships and licensing, but their entire digital twin for generational wealth.

There’s a huge ethical and creative gap between using AI to support production (editing, simulations) and using it to fully replace human performers, likenesses, and original work.

For most creators and entrepreneurs, the actionable move is simple: consistently create and publish, because you have no idea how valuable your personal brand and IP might become in a few short years.

Notable Quotes

“He sold his likeness for $900 million. I don’t even know what to say. That breaks my brain.”

“Churches are businesses and evangelizing is marketing and sales—but this AI likeness deal is like selling your soul on hard mode.”

“If you’re not creating content, you could be missing out on $900 million. You never know what one simple idea might turn into.”

Connect with Travis:

LinkedIn: https://www.linkedin.com/in/travischappell

Twitter/X: https://twitter.com/traviscchappell

Instagram: https://www.instagram.com/travischappell

Website: https://travischappell.com

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