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CO-HOST | Make Money by Spotting Red Flags in Online Offers
In this episode, Travis and Eric break down the sales tactics used by influencers, coaches, and online “gurus” so you can protect your wallet and build a more trustworthy business. They walk through common marketing lines, identify which are red, yellow, or green flags, and explain how honest scarcity and clear expectations create long-term customer loyalty.
On this episode we talk about:
Why fake “limited spots” destroy trust and how to use real scarcity instead
How Grant Cardone-style true scarcity trains buyers to take you seriously
The danger of lines like “If you’re serious, you’ll find the money” and “You can’t afford not to do this”
When deep discounts (“Normally $5,000, today $497”) are a problem—and when they’re legit
Why honest guarantees, realistic expectations, and multiple valid “paths to success” matter for long-term business growth
Top 3 Takeaways
Real urgency and scarcity work, but only when they are actually true and consistently enforced.
High‑pressure money talk and fake discount anchoring are major red flags that signal desperation and damage buyer trust over time.
There is never just “one way” to succeed; sustainable growth comes from honest offers, clear expectations, and testing multiple strategies until you find what works for you.
Notable Quotes
“Every interaction, every transaction that you have with a customer or client is training them on how they’re going to interact with you again in the future.”
“If you are going to have urgency and scarcity in your marketing, you should—but you should also have a reason why it’s scarce.”
“When people buy into the idea that this is the only way, then when that way doesn’t work, it makes them feel like they’re a failure and they quit.”
Connect with Travis Chappell:
LinkedIn: https://www.linkedin.com/in/travischappell
Twitter/X: https://x.com/TravisChappell
Instagram: https://www.instagram.com/travischappell and https://www.instagram.com/travismakesfriends
Other: https://travischappell.com
Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. Capture leads, nurture them, and close more deals—all from one powerful platform. Get an extended free trial at gohighlevel.com/travis.
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By Travis Chappell
4.3
384384 ratings
In this episode, Travis and Eric break down the sales tactics used by influencers, coaches, and online “gurus” so you can protect your wallet and build a more trustworthy business. They walk through common marketing lines, identify which are red, yellow, or green flags, and explain how honest scarcity and clear expectations create long-term customer loyalty.
On this episode we talk about:
Why fake “limited spots” destroy trust and how to use real scarcity instead
How Grant Cardone-style true scarcity trains buyers to take you seriously
The danger of lines like “If you’re serious, you’ll find the money” and “You can’t afford not to do this”
When deep discounts (“Normally $5,000, today $497”) are a problem—and when they’re legit
Why honest guarantees, realistic expectations, and multiple valid “paths to success” matter for long-term business growth
Top 3 Takeaways
Real urgency and scarcity work, but only when they are actually true and consistently enforced.
High‑pressure money talk and fake discount anchoring are major red flags that signal desperation and damage buyer trust over time.
There is never just “one way” to succeed; sustainable growth comes from honest offers, clear expectations, and testing multiple strategies until you find what works for you.
Notable Quotes
“Every interaction, every transaction that you have with a customer or client is training them on how they’re going to interact with you again in the future.”
“If you are going to have urgency and scarcity in your marketing, you should—but you should also have a reason why it’s scarce.”
“When people buy into the idea that this is the only way, then when that way doesn’t work, it makes them feel like they’re a failure and they quit.”
Connect with Travis Chappell:
LinkedIn: https://www.linkedin.com/in/travischappell
Twitter/X: https://x.com/TravisChappell
Instagram: https://www.instagram.com/travischappell and https://www.instagram.com/travismakesfriends
Other: https://travischappell.com
Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. Capture leads, nurture them, and close more deals—all from one powerful platform. Get an extended free trial at gohighlevel.com/travis.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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