Coach Pony

To have predictable income as a coach, you need a sales funnel.

Now, the words “sales” and “funnel” might bring up some feelings about not wanting to be sleazy and salesy or worry that it’s going to be overwhelming to get set up and running.

A sales funnel does not need to use sleazy tactics or be super complicated.

So what makes a good sales funnel tick? Let’s break it down. 

Welcome back to season seven of the Coach Pony podcast, where we are going to cut through the noise and show you how to launch your coaching business fast.

Today, I want to dig into the purpose of a sales funnel in your coaching business, and how two simple, low-tech strategies can help you make more consistent income and stay out of the boom and bust sales cycle. 

Plus we’ve got another excellent pit crew pep talk from Bobbi Palmer of Date Like a Grownup on rethinking your mindset about sales and marketing for your coaching business.

Listen to the full episode to hear about:

• Why a sales funnel is like dating before you make a commitment
• The two simple purposes of a sales funnel
• The strategies behind free consults or free coaching and how to choose what’s right for you
• Doing the math on how sales funnels create predictable income

To learn more about Bobbi Palmer:

• Date Like a Grownup

To learn more about Christie Mims:

• Build a Real Business
• Coach Pony
• Linkedin

Resources: 

• coachpony.com/marketing

Setting your pricing can feel fraught and stressful. 

You might worry if you go too high, no one will hire you. And if you go too low, you won’t be able to support yourself. And you might have your own personal money story trying to take the wheel.

Been there.

So today, I will provide you with practical advice on how to confidently price your coaching services, guiding you through the process and helping you make informed decisions.

Welcome back to season seven of the Coach Pony podcast, where we are going to cut through the noise and show you how to launch your coaching business fast.

We might all end up with a different dollar amount, but we’ll go over what you need to factor into your pricing and do some money math for private versus group coaching. Plus, we’ve got another excellent pit crew pep talk from Bobbi Palmer of Date Like a Grownup about charging what you’re worth.

Away we go!

Listen to the full episode to hear about:

• Why your rate should also reflect the work and overhead your clients don’t see, not just the time they spend with you
• How to make sure your pricing covers your cost of living
• The absolute bare minimum you should charge for private coaching
• Additional considerations for group coaching pricing
• Why your prices can (and should!) go up over time

To learn more about Bobbi Palmer:

• Date Like a Grownup

To learn more about Christie Mims:

• Build a Real Business
• Coach Pony
• Linkedin

Resources: 

• How to Make Money Group Coaching
• The One Where I Started a Group Coaching Program (That Eventually Grew to 500 People)

More offers and ways to work with you means you’re covering all the bases for your niche, which leads to more clients and more money. Right?

More is not more, y’all. 

Welcome back to season seven of the Coach Pony podcast, where we cut through the noise and show you how to launch your coaching business fast. 

You can’t launch your business and get people to hire you without a great offer. But a lot of new coaches fall into the trap of thinking more offers means more sales. 

Today we’re going to unpack why that’s not actually true and how to create a well-focused offer that sells so you can get your business off to the races. Plus we’ve got a pit crew pep talk from Bobbi Palmer, founder of Date Like a Grownup, on the importance of staying focused in your offers, no matter how shiny that new idea seems.

So strap in and get ready to step on the gas!

Listen to the full episode to hear about:

• What data about the psychology of choice tells us about having too many options
• How limiting your number of offers actually boosts your credibility as a coach
• Why you see coaches with more experience running multiple offers
• How to develop what you want your clients to achieve into an offer

To learn more about Bobbi Palmer:

• Date Like a Grownup

To learn more about Christie Mims:

• Coach Pony
• Linkedin

When I first started as a coach, I thought the more people I could appeal to, the better. 

Serving multiple niches could only expand my reach and earning opportunities, right?

Wrong. So wrong. And today, I’m going to explain why.

Welcome back to Season 7 of the Coach Pony podcast, where we are focused on helping you build your business… fast!

Choosing a niche is not just important; it's a game-changer for a coach. It may sound counterintuitive, but you will actually serve more people and make more money by focusing and doing less.

So, how do you decide what kind of people and problems you really want to work with day in and day out? Today, I'll guide you through the process.

Plus, we’ve got a pit crew pep talk from Bobbi Palmer, founder of Date Like a Grownup, on why it’s okay to evolve your niche over time if you need or want to.

Listen to the full episode to hear about:

• How choosing a niche makes it easier for your people to find you through your website, your marketing, and your offers
• Why a niche isn’t a limit on your creativity as a coach
• An exercise to help you envision your dream client
• How to find out if your niche is actually viable, financially and personally
• Why it’s okay to test out a few niches

To learn more about Bobbi Palmer:

• Date Like a Grownup

To learn more about Christie Mims:

• Build a REAL Business
• Coach Pony
• Linkedin

When you start your coaching business, it's common to have a simple goal of "finding more clients and making more money." 

However, as you delve into the process of attracting clients and generating income, all of the options can be overwhelming – the FOMO is real. We are here to guide you through this maze and provide a clear path forward. 

The crucial question to ask yourself is, "What kind of business do I really want?" This question is fundamental to making well-informed decisions about your coaching business.

Today, we’re going to dig into business models in coaching, how to choose one that fits your goals and lifestyle, and why you don’t need a dozen ways to work with you when you’re starting out. 

Additionally, Bobbi Palmer from Date Like a Grownup will provide a pit crew pep talk on ignoring the hype and figuring out how you want to run your coaching business.

So strap in and get ready to step on the gas!

Listen to the full episode to hear about:

• Why it’s not actually helpful to model your business on someone who’s been at this for years already
• Pros and cons for the two most common coaching business models – one-on-one and group coaching
• How keeping your offers limited as you start to grow your business benefits your bottom line

To learn more about Bobbi Palmer:

• Date Like a Grownup

To learn more about Christie Mims:

• Coach Pony
• Linkedin

Resources: 

• Coach Pony Podcast Season 2
• Money Paths - 6 Real Ways to Make Money as a Life Coach

Are you thinking about launching your own coaching business and feeling anxious or doubtful? You are not alone. We’ve been there, too, and we’re here to help.

Welcome to season seven of the Coach Pony podcast!

In this podcast, we are always focused on helping you get paid to coach.

This season, we will cut through the noise and show you how to launch your coaching business fast! 

So strap in and get ready to step on the gas!

In today’s episode, I want to talk about some of the most common concerns and fears I hear–and have experienced!–about taking the plunge into starting a coaching business. Plus, you’ll get a pep talk from one of my favorite pit crew members, Bobbi Palmer, a renowned coach and founder of Date Like a Grownup.

Listen to the full episode to hear about:

• The single most important thing for launching your coaching business quickly and successfully
• The big difference between being an imposter and just being early in your career
• Why you don’t need to be afraid of market saturation
• Why it seems like everyone and their mom is a business coach, and why you don’t need to be one to be successful
• The skills and systems you need to develop to launch and run your coaching business successfully

To learn more about Bobbi Palmer:

• Date Like a Grownup

To learn more about Christie Mims:

• Coach Pony
• Linkedin

Resources: 

• Life Coaches in the US IBIS World
• ICF Global Coaching Study

Sales calls. You know you need to make them, but if you’re a new coach, you might not know where to begin or what it should sound like.

And that’s where we come in.

In this very cheesy eighties-themed season of the podcast, join me, Christie Mims, a career and business coach, and Bobbi Palmer, a dating coach, as we answer your burning questions about your coaching business. Bobbi and I have built six and seven-figure businesses of our own, and we’ve learned a thing or two along the way. And now, we’re sharing all that knowledge with you.

Today, we’re going to role play sales calls so you know what they really sound like, so you can learn the ropes and make money doing what you love.

Listen to the full episode to hear about:

• How to introduce yourself and the agenda for the call
• How to ask questions to find out if they’re a good fit for you and your coaching
• How to frame your process so you’re educating your potential client
• How to build connection and empathy with your client during the call 

To learn more about Bobbi Palmer:

• Date Like a Grownup

To learn more about Christie Mims:

• Coach Pony
• Linkedin
• Build A Real Business

If you have some chocolate worth reviewing on the show, we are easily bribed! 

Email us at [email protected] with your recommendation or if you want to send us something to try!

Can you really make six figures or more as a coach?

Every new coach asks themselves this at some point. You might have a day job that you’re not sure if you can quit. Maybe you’re trying to figure out the kind of business model you should use in order to meet your income goals. We’re here to help.

In this very cheesy eighties-themed season of the podcast, join me, Christie Mims, a career and business coach, and Bobbi Palmer, a dating coach, as we answer your burning questions about your coaching business. Bobbi and I have built six and seven-figure businesses of our own, and we’ve learned a thing or two along the way. And now, we’re sharing all that knowledge with you.

Today, we’re going to share the details of three ways that coaches can make six figures or more. We’re the first to admit that it isn’t easy, but if you commit to one of these models, we promise it’s possible. 

Listen to the full episode to hear about:

• Why you need business training to get your coaching business off the ground and on its way to bringing in real money
• Doing the math behind making money with private coaching
• What to consider when you’re thinking about your income and profit goals
• Breaking down group coaching and how it can support your business
• The truth about online, DIY programs and why they’re never really passive

To learn more about Bobbi Palmer:

• Date Like a Grownup

To learn more about Christie Mims:

• Coach Pony
• Linkedin
• Build A Real Business

If you have some chocolate worth reviewing on the show, we are easily bribed! 

Email us at [email protected] with your recommendation or if you want to send us something to try!

Sometimes, we all just need a break.

But how can you step away from your coaching business without losing money?

That’s what we’re digging into today.

In this very cheesy eighties-themed season of the podcast, join me, Christie Mims, a career and business coach, and Bobbi Palmer, a dating coach, as we answer your burning questions about your coaching business. Bobbi and I have built six and seven-figure businesses of our own, and we’ve learned a thing or two along the way. And now, we’re sharing all that knowledge with you.

We’ll share strategies for making your work week more manageable (so long 80-hour weeks!), and what to do when you really need some solid time off.

Listen to the full episode to hear about:

• Why new coaches need to learn to set boundaries on their work time
• Our favorite strategies for building time off into your regular schedule
• How to “quiet quit” your business
• How giving yourself a change of scenery can bring energy back into your business

To learn more about Bobbi Palmer:

• Date Like a Grownup

To learn more about Christie Mims:

• Coach Pony
• Linkedin
• Build A Real Business
• FREE Marketing Masterclass

If you have some chocolate worth reviewing on the show, we are easily bribed! 

Email us at [email protected] with your recommendation or if you want to send us something to try!

At some point, your coaching business is going to get busy. Or maybe things are already starting to pick up and you feel like you need some help, ASAP. When should you hire someone? And who should they be?

That’s what we’re digging into on today’s episode.

In this very cheesy eighties-themed season of the podcast, join me, Christie Mims, a career and business coach, and Bobbi Palmer, a dating coach, as we answer your burning questions about your coaching business. Bobbi and I have built six and seven-figure businesses of our own, and we’ve learned a thing or two along the way. And now, we’re sharing all that knowledge with you.

We’ll talk about what you need to have in place before you bring another person into your coaching business and our takes on the first things you’ll want to outsource to another person.

Listen to the full episode to hear about:

• Why you should invest in the tools to make your business run smoothly before you hire a person
• Our top two tools that your business needs before you hire
• What to consider when you’re looking to outsource tasks or a role within your business
• When the time is right to make your first hire
• Why future you–and future hires–will thank you for creating documentation of how you want things done now
• The one thing you absolutely should not outsource as a new coach

To learn more about Bobbi Palmer:

• Date Like a Grownup

To learn more about Christie Mims:

• Coach Pony
• Linkedin
• Build A Real Business
• FREE Marketing Masterclass

If you have some chocolate worth reviewing on the show, we are easily bribed! 

Email us at [email protected] with your recommendation or if you want to send us something to try!