In this episode, Christian Idiodi sits down with SVPG partner Chris Jones to unpack some of the most misunderstood ideas in product. Learn how to move beyond surface-level thinking and refine the mindsets, dynamics, and team structures required for exceptional product work.

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Today’s discussion unpacks:

• Why the best product ideas often come from engineers

• What people get wrong about the role of design

• The hidden cost of hiring for domain expertise

• Why product managers shouldn’t give customers exactly what they ask for

• What “true collaboration” looks like in great product teams

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References:

• Shreyas Doshi on domain dogma

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Where to find SVPG:

• SVPG’s new book, TRANSFORMED: https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/
  

• Other books: https://www.svpg.com/books/
  

• Articles: https://www.svpg.com/articles/
  

• Workshops: https://www.svpg.com/
  

• Videos: https://www.svpg.com/videos/

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Where to find Christian Idiodi:

• LinkedIn: https://www.linkedin.com/in/cidiodi/

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Where to find Chris Jones:

• LinkedIn: https://www.linkedin.com/in/chrisjonessvpg/

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Timestamps:

(00:00) Why product managers shouldn’t own the “what” alone

(03:40) True collaboration starts in the “huddle”

(06:08) Why the best product ideas often come from engineers

(07:35) Debunking the “design is downstream” myth

(09:55) Design as a discovery role

(13:07) Why domain expertise can lead to domain dogma

(15:57) Learning the domain on the job

(18:46) Why customers don’t always know what they want

(22:10) Managing feature requests and “specials”

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Disclaimer:

While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/

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Production:

Production by ⁠supermix.io