Christian Idiodi sits down with Mike Fisher, CEO of MyFitnessPal and former CTO of Etsy, to make the counterintuitive case on AI and technical work. The common assumption is that if AI makes engineers, designers, and product teams more efficient, companies will simply need fewer of them. Mike argues the opposite: when technology makes work cheaper and easier, the world tends to demand more of it, not less. They get practical about what actually changes for product and engineering leaders, what stays stubbornly human, and how to lead well through the shift.

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Today's discussion unpacks:

• Why making technical work cheaper expands the field instead of shrinking it

• What radiology's last decade predicts for engineers and product teams

• The "one-pizza team" and how agentic coding changes team size

• Why product judgment and leadership get more valuable, not less

• The new costs and roles AI creates, from token budgets to FinOps-style optimization

• What stays stubbornly human when agents do the building

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References:

• Amazon Two Pizza Teams: https://aws.amazon.com/executive-insights/content/amazon-two-pizza-team/

• Geoffrey Hinton: https://en.wikipedia.org/wiki/Geoffrey_Hinton

• Jevons paradox: https://en.wikipedia.org/wiki/Jevons_paradox

• The 1-employee billion dollar startup: https://www.inc.com/leila-sheridan/the-no-employee-billion-dollar-startup-how-ai-is-changing-the-face-of-solopreneurship/91326517

• "More Efficiency, More Demand" by Mike Fisher: https://mikefisher.substack.com/p/more-efficiency-more-demand

• NVIDIA: https://www.nvidia.com/

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SVPG on AI:

• Build to Learn vs Build to Earn: https://www.svpg.com/build-to-learn-vs-build-to-earn/

• INSPIRED in the Generative AI Era: https://www.svpg.com/inspired-in-the-generative-ai-era/

• Product, Design and AI: https://www.svpg.com/product-design-and-ai/

• Product in the AI Era: https://www.svpg.com/product-in-the-ai-era/

• Team Autonomy and AI: https://www.svpg.com/team-autonomy-and-ai/

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Where to find Mike Fisher:

• Newsletter: https://mikefisher.substack.com/

• LinkedIn: https://www.linkedin.com/in/mike-fisher-3317a8/

• MyFitnessPal: https://www.myfitnesspal.com/

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Where to find Christian Idiodi:

• LinkedIn: https://www.linkedin.com/in/cidiodi/

• SVPG profile: https://www.svpg.com/team/christian-idiodi/

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Where to find SVPG:

• SVPG's newest book, TRANSFORMED: https://www.svpg.com/books/transformed/

• Other books: https://www.svpg.com/books/

• Articles: https://www.svpg.com/articles/

• Workshops: https://www.svpg.com/

• Videos: https://www.svpg.com/videos/

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Timestamps:

00:00 Introduction

01:34 Why efficiency creates more demand, not less

06:33 Radiologists grew 17% after AI was meant to replace them

10:10 Will agentic coding shrink teams to "one pizza"?

11:12 The flight is five minutes, but the airport traffic remains

13:13 Cheaper software, higher expectations, and hyper-personalization

15:30 Why product judgment matters more, not less

17:13 Do product, design, and engineering blend into "builders"?

21:10 What good product leadership looks like as throughput explodes

25:32 Why leaders can't cut headcount and declare victory

27:57 The token bill that can eat your AI savings

31:39 What stays stubbornly human: customers, trust, and judgment

36:25 Mike's advice: learn the fundamentals, then embrace the tools

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Disclaimer:

While this podcast is named "Product Therapy", it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/

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Production:

Production by supermix.io