Coffee & Compete

In this special birthday episode of "Coffee and Compete," hosts Adam McQueen and Hunter celebrate another year around the sun with some surprise belated COMPETE birthday wishes.

Register for Compete Week: https://klue.com/compete-week

TIMESTAMPS:

(00:00:00) A Birthday Surprise

(00:02:16) Compete Week 2024

(00:05:52) Conducting Competitive Landscape Analysis

(00:11:10) Hunter's Win-Loss and Competitive Enablement Schedule

(00:18:32) How ESPN's Strategy Created Ankle Biter Competitors

CREDITS:

Hosts: Adam McQueen, Hunter Sones

Producer: Grayson Ottenbreit

Editor: Stephen Despins

The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

AI companies are killing it... but are they killing their profits? We dive into how OpenAI, Google, Antrhopic and other companies are competing themselves into a zero profit margin business model. How will these companies stay competitive? We asked Klue's CTO, Sarathy Naicker and he had some stuff to say...

Register for Compete Week: https://klue.com/compete-week

TIMESTAMPS:

(00:00:00) Introducing Sarathy Naicker

(00:01:56) The Competitive Dynamics of AI Companies

(00:03:43) The Importance of Data and Market Breadth

(00:10:19) The Role of Brand in AI Competition

(00:18:07) Compete Week and Upcoming Events

(00:19:02) Hunter's Busy Week

(00:19:53) Hunter from the Future??

(00:20:17) Reacting to Our Competitor's Product Release

(00:22:19) Using Buyers to Position Against Product Releases

(00:23:09) Messaging for Your Competitor's Product Release

(00:24:49) Don't Be Too Attached to Your Messaging

CREDITS:

Guests: Sarathy Naicker

Hosts: Adam McQueen, Hunter Sones

Producer: Grayson Ottenbreit

Editor: Stephen Despins

The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

Air Inc. is doing some of the best marketing we've seen in... ever. We break down what they've done recently, from fake protests to mockumentaries and then Hunter breaks down his experience bringing Win-Loss Analysis to his executive team.

TIMESTAMPS:

(00:00:00) The history of Klue podcasting

(00:03:50) Air Inc.'s masterclass in marketing

(00:07:03) The role of controversy in marketing

(00:11:46) Big companies vs. scrappy startups

(00:14:51) Air's influencer marketing strategy

(00:18:27) Diving into influencer marketing

(00:19:43) The power of creative marketing

(00:20:59) Evaluating marketing success

(00:22:37) New releases and community updates

(00:23:34) Insights from win-loss analysis

(00:30:12) Implementing buyer feedback

(00:30:56) Leveraging customer stories

CREDITS:

Guests: Katie Berg

Hosts: Adam McQueen, Hunter Sones

Producer: Grayson Ottenbreit

Editor: Stephen Despins

The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour.

Sign up for future community sessions here:

https://community.thecompetenetwork.com/home/events

CREDITS:

Guest: Hunter Sones

Host: Adam McQueen

Producer: Grayson Ottenbreit

Editor: Stephen Despins

The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

Things got HEATED on the LinkedIn socials as CEOs were going after each other as a competitive deck was put on blast... and we were visited by Trevor Evans, Global Head of Competitive Intelligence at Qualtrics (and now Marketing Operations Director at Awardco), to talk about how he built his best in-class Win-Loss program.

TIMESTAMPS:

(00:00:20) Chillin' and what?

(00:01:51) What's Brewing: CEOs BEEFING on LinkedIn

(00:17:51) Cup of Wisdom with Trevor Evans

(00:18:25) Best in-class Win-Loss Analysis and Competitive Intelligence

(00:20:06) How do Win-Loss Analysis and Competitive Intelligence work together?

(00:22:41) Small wins sales can leverage

(00:25:08) Using Win-Loss Analysis insights

(00:29:24) How Qualtrics increased win rates by 20%

(00:33:04) The first thing you should do with Win-Loss insights

(00:36:12) Tips and tricks from Trevor

CREDITS:

Hosts: Adam McQueen, Hunter Sones

Producer: Grayson Ottenbreit

Editor: Stephen Despins

The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

It's Olympics season, and when it's Olympics season, competition is running high - we've got a JUICY story about when Nike beat Adidas at the 2012 London Olympics (even though Adidas had a huge head start), and we had a chat with the sales legend Nick Cegelski who went toe-to-toe with Hunter sharing four ways you can knock a competitor out of an early-stage deal.

TIMESTAMPS:

(00:00:00) Welcome to the show!

(00:02:55) What's Brewing: Nike vs. Adidas at the 2012 London Olympics

(00:16:00) Cup of Wisdom with Nick Cegelski

(00:18:04) Your sales deal is won or lost in discovery

(00:27:44) Why you NEED a quick dismiss for your top competitor

(00:36:20) Badmouthing your competitors in sales deals is BAD

(00:43:12) Influence your buyer's purchase criteria through competitive discovery

CREDITS:

Guests: Nick Cegelski

Hosts: Adam McQueen, Hunter Sones

Producer: Grayson Ottenbreit

Editor: Stephen Despins

The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

It's a rebrand, it's amazing, we are so excited. Say 👋 to the Competitive Enablement Show and welcome to Coffee & Compete.

Coffee & Compete is the show that breaks down the news, gossip, and tactics of competitive business strategy - who is winning, who is losing, and everything in between.

Subscribe to The Compete Network for 100+ hours of compete content: https://thecompetenetwork.com/

CREDITS:

Hosts: Adam McQueen, Hunter Sones

Producer: Grayson Ottenbreit

Editor: Stephen Despins

The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Clickbait title? Nope. We pitted ChatGPT against Klue AI to build battlecards and things got… interesting. In this episode, Hunter Sones, Competitive Enablement Services Consultant at Klue, shares his findings after creating battlecards with ChatGPT, and how Klue’s sales team reacted after he sent them the results.

TIMESTAMPS:

(00:00:00) Introduction

(00:00:45) The experiment: putting ChatGPT vs. Klue

(00:02:38) How well did ChatGPT build battlecards?

(00:04:12) How do you build a competitive battlecard in ChatGPT?

(00:05:20) The insights from a ChatGPT battlecard

(00:06:00) The challenges with building battlecards in ChatGPT

(00:06:59) The areas Klue performed better than ChatGPT(00:09:36) Competitor reviews in Klue vs. ChatGPT

(00:10:33) Building a battlecard in Klue vs. ChatGPT

(00:12:59) Why you SHOULDN’T use ChatGPT to build competitive battlecards

(00:14:37) Ways you can use ChatGPT to build competitive battlecards

(00:17:54) What was the best part of doing this experiment?

SHOW NOTES:

Follow Hunter on LinkedIn:

https://www.linkedin.com/in/huntersones/

Learn how to use the Fact, Impact, Act framework for building battlecards:

https://youtu.be/G1qrcNfKJWk

Check out the AI in CI report where we interviewed 70+ people in The Compete Network community about how they use AI in Competitive Intelligence:

https://thecompetenetwork.com/ai-in-competitive-intelligence-report

Host: Adam McQueen

Production: Grayson Ottenbreit

The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. The Compete Network is powered by Klue.

The title says it all - we answer your questions about AI and Competitive Intelligence. We ran an AMA all about the biggest trends in AI and Competitive Intelligence in 2024 and we received almost 70 questions... too many to answer in one episode, so we decided to film another episode where we answer your unanswered questions.

Want to know how compete pros and product marketers are using and thinking about AI today? Read the 'AI in CI' report here on the Compete Network: https://thecompetenetwork.com/ai-in-competitive-intelligence-report

Make sure to check out the episodes on YouTube as well: https://www.youtube.com/@kluein

Check out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue.

Host: Brandon Bedford

Production: Grayson Ottenbreit

The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

This is a recording from a community event in the Compete Network 'The Biggest AI Trends in Competitive Intelligence in 2024'. Brandon Bedford hosted James Raffield, answering questions from the community about AI tactics they've mastered, how AI will impact competitive jobs, and much much more.

Want to know how compete pros and product marketers are using and thinking about AI today? Read the 'AI in CI' report here on the Compete Network: https://thecompetenetwork.com/ai-in-competitive-intelligence-report

Make sure to check out the episodes on YouTube as well: https://www.youtube.com/@kluein

Check out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue.

Host: Adam McQueen

Production: Grayson Ottenbreit

About the Compete Network: The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.