Marc Bloomenstein, OD, FAAO, talks with Gina Wesley, OD, MS, FAAO, who owns a private practice in Medina, Minnesota. Dr. Wesley cold-started her clinic almost 20 years ago with an initial focus on contact lenses that shifted to dry eye management. She notes that dry eye treatment works in tandem with ocular appearance improvement—a win-win for patients. In this episode, she covers ocular aesthetic treatments ranging from dynamic muscle stimulation and radiofrequency to intense pulsed light and low-level light therapy, emphasizing the importance of proper lid hygiene and habits.