Commerce Innovators

What happens when content and commerce combine? You get conversions! Although shoppable ads have been around for a while, they have only recently begun to emerge on streaming platforms. It's a revolutionary experience for advertisers to transition from measuring views to measuring purchases on television.

In this episode, we speak with Vassil Mladjov – an investor and board member of tallio.io, the VP of strategy at MoEngage®, and a political and tech reporter in Bulgaria. He is a longtime entrepreneur and innovator who helps startups optimize their business models. Vassil is also a former Gartner analyst who has been working in the streaming video and e-commerce space for over two decades.

Listen in to discover how shoppable ads are only scratching the service of digital advertising.

Show Highlights:

• How shopping through ads on television works
• Why shoppable ads are working now
• What is the future of shoppable ads
• How the possibilities of shoppable ads are endless

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We'd appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Salesforce Commerce Cloud is all about. It only takes a second and helps us out a lot!

Supporting Resources:

• Follow Vassil on LinkedIn
• tallio.io
• moengage.com

*** Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Brands are in a position where they must exceed customer expectations even if the customer wasn't expecting it. No brand is safe from the need to stay one step ahead of its customers – just think of Blockbuster and Nokia.

In this episode, I have a great conversation with Brian Solis, the global innovation evangelist here at Salesforce. Brian is a world-renowned digital anthropologist, futurist, eight times bestselling author, and international keynote speaker. He has consistently been recognized as one of the world's leading voices in innovation, business transformation, and leadership for over two decades.

Listen in to learn about the customer experience in a digital-first world and how brands can survive the changes and continually exceed their customers' expectations.

Show Highlights:

• How customer expectations have changed
• How a digital-first world has changed people and continues to change people
• Why we must show our customers what's possible
• Why you need to have a vision or end goal
• The relationship between digital and in-person shopping
• What is the pre-Metaverse, according to Brian
• What can brands do today that customers are not expecting

Subscribe and Review

We'd appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Salesforce Commerce Cloud is all about. It only takes a second and helps us out a lot!

Supporting Resources:

briansolis.com

Follow on Twitter

Follow on LinkedIn

If you're interested in learning more about Salesforce Commerce Cloud, please check out our page: https://www.salesforce.com/ca/products/commerce-cloud/overview/.

*** Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Where do brands have to evolve to meet customer expectations? In this conversation with Rob Garf, we discuss the possibilities along with shopping at the edge and what that means for omnichannel customer experience.

With more than 25 years of global retail experience as a practitioner, industry analyst, strategy consultant, and software leader, Rob is no stranger to the industry, and the challenges retailers face. Rob is the VP and GM of Retail at Salesforce, and he currently leads retail strategy, product, and insight and advises senior executives globally on digital transformation. Rob is also a frequent industry speaker, a member of the NRF Digital Council, and chair of the retail customer advisory board.

Listen in for Rob's thoughts on how the relationship between brands and consumers is changing.

Show Highlights:

• How our relationship with shopping has changed
• If consumers feel pressure by constantly shopping
• The difference between micro-moments and shopping for large events
• How consumers do their own research before buying a product today
• Studio stores focus on storytelling rather than selling all their products in-store
• What is changing with customer loyalty

Subscribe and Review

We'd appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Salesforce Commerce Cloud is all about. It only takes a second and helps us out a lot!

Supporting Resources:

Read the Blog Follow Rob on Twitter

If you're interested in learning more about Salesforce Commerce Cloud, please check out our page: https://www.salesforce.com/ca/products/commerce-cloud/overview/.

*** Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

After the pandemic and an increase in online shopping, the spotlight has been put on eCommerce and how it will impact our lives going forward. There is a new balance between eCommerce and shopping in-store. For example, when a customer visits a store, there is a reason they decided to visit in person and not shop online. With software like Salesforce, retailers have the opportunity to know their shoppers better than anyone.

Kimberly Barach is a Salesforce Industry advisor and grocery expert with over a decade of grocery experience. She has a history of using data to develop strategies to drive customer engagement and personalization and prior experience in one-on-one marketing activation, data commercialization, merchandising, and private label.

Listen in to this conversation with Kim to hear where grocery has been, where it's going with respect to online shopping, and what in-store activations will look like.

Show Highlights:

• Kim's time spent at the Grocery Shop conference in Vegas and conversations she had with retailers
• The importance of personalization and a first-party data strategy
• How to use different metrics to measure a business's success
• How grocers are helping their customers and themselves during a time of inflation
• How sustainability is making its way into the conversation

Subscribe and Review

We'd appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Salesforce Commerce Cloud is all about. It only takes a second and helps us out a lot!

Supporting Resources:

Kim's LinkedIn

If you're interested in learning more about Salesforce Commerce Cloud, please check out our page: https://www.salesforce.com/ca/products/commerce-cloud/overview/

*** Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Did you know the eCommerce structure has not changed since it first began? Until now! With the use of the metaverse, the consumers' shopping experience is dramatically changing. Our online experiences are now becoming more fun and personalized because of a new company called, Obsess. Obsess is a Salesforce partner and experiential eCommerce platform that enables brands to create 3D immersive stores on their website and in the metaverse.

Neha Singh is the CEO and founder of Obsess, where she is changing the way brands interact with consumers online. Fortunately, it's incredibly accessible. You don't need a VR headset or a special device; you can shop in the metaverse by visiting a regular URL.

Listen to this episode to learn how Obsess is revolutionizing virtual eCommerce platforms.

Show Highlights:

• Neha's history working at Google and Vogue and the problems Vogue faced
• The evolution of online shopping through VR
• How brands are using gamification and the effect it has on engagement
• The other use cases for Obsess beyond retail
• Best practices for building online experiences for brands during the holidays
• Why brands should or shouldn't use avatars
• What is next for Obsess and the eCommerce experience

Subscribe and Review

We'd appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Salesforce Commerce Cloud is all about. It only takes a second and helps us out a lot!

Supporting Resources:

Follow Obsess:

ObsessAR.com

Twitter

Follow Neha:

LinkedIn

Joint Salesforce and Obsess Demo

*** Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

All brands know they need to participate in the metaverse, but most don't know how to do it. Those that do know often can't afford to pay the high prices companies charge to bring brands into the metaverse. That was until the founding of The Labz.

Farah Allen is CEO and founder of The Labz, a Salesforce partner and no-code website-building platform that creates interactive, socially engaging web experiences and brand-led metaverses. Farah believes that everyone should have access to new-gen technology. Through The Labz, Farah and her team provide DIY tech so brands can save time and money while scaling their business in the metaverse.

Listen in to hear The Labz origin story, how it is making it possible for all brands to move forward with a web presence, and what is coming next for The Labz and the metaverse as a whole. Show Highlights:

• How The Labz was started and the problem that they solved for musicians
• The Labz is unlike other development teams because it is a custom-built metaverse
• How The Labz uses unique avatars in their metaverse
• Farah's advice to brands that would like to improve their online conversions
• What the future for The Labz entails
• What Farah's recommendation is for brands considering using the metaverse
• If there will be metaverse agencies like there are marketing agencies today

Subscribe and Review

We'd appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Salesforce Commerce Cloud is all about. It only takes a second and helps us out a lot!

Supporting Resources:

Follow Farah:

Instagram

Twitter

LinkedIn

Follow The Labz:

Instagram

thelabz.com

*** Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Welcome to the first episode of Salesforce Commerce Cloud Innovations, where we hang out with eCommerce experts and innovators. In this show, we aim to dive deep into topics that will impact your virtual business. We invite you to expand your mind and explore the impact that e-commerce will have on the future. Our goal is to inspire you with ideas, solutions, and visions of the future in eCommerce. Today, I'm sitting down (remotely) with CEO Katie Hotze. She is an innovative leader and entrepreneur with over two decades of experience in digital marketing, data analytics, and business strategy, Katie was named Top 10 Women in Grocery Tech by Ris News and was a Direct Marketing News 40 under 40 recipient in 2018. Her company, Grocery Shopii, provides recipe-based online recommendations leading to increased customer engagement and reduced cart abandonment. Show Highlights:

• What the fundraising process was like for Grocery Shopii, and the challenges of receiving funding from men
• The role Grocery Shopii plays in meal planning and how our behavior affects what we eat
• How Grocery Shopii helps control food waste
• How grocers and food bloggers benefit from Grocery Shopii and the role they play
• How Grocery Shopii solves problems that are dietary driven
• To what extent does Grocery Shopii rely on personalized offers based on customers' past purchases

Subscribe and Review

We'd appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Salesforce Commerce Cloud is all about. It only takes a second and helps us out a lot!

Supporting Resources:

Follow Grocery Shopii:

Groceryshopii.com

LinkedIn

Twitter

Follow Katie:

LinkedIn

Twitter

If you're interested in learning more about Salesforce Commerce Cloud, please check out our page: https://www.salesforce.com/ca/products/commerce-cloud/overview/.

*** Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Brought to you by the most complete, connected, agentic ecommerce platform, the Commerce Innovators podcast gives you a seat at the table with industry luminaries who've cracked the commerce code. Hear from brand leaders who are turning Al ambition into real-world agents and actions. Tune in for conversations about making your teams more productive and your customers more satisfied. As Al agents rewrite the rules of engagement, we'll help you navigate this new territory — so you can claim your space in tomorrow's marketplace.