Commerce Innovators

Mike Milburn is not only a new dad but also has a new company called Pimly. Salesforce was a large part of Mike's past but is now returning as he enters a fascinating new area critical to customers. The mission back then was to provide incredible value to every single company employee, and the mission remains the same today.

The goal for Pimly is to make the product cloud usable by sales, service, marketing, and commerce. Maintaining the same values that Salesforce is known for, Pimly is simply building another cloud in the Salesforce ecosystem.

Listen in to learn more!

Show Highlights:

• What the goal of Pimly is
• The evolution Mike envisions as it relates to data and value
• How product information is supported along with other types of data merchants are collecting
• Pimly and Salesforce customer success stories
• Using technology we already have in new contexts we hadn't considered before
• The upcoming Partner Summit

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Supporting Resources:

• www.pimly.co

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Gary Brandeleer is a visionary product leader at Salesforce, where he serves in the emerging tech and products department. He leads the product development of Salesforce Web3 and has achieved product market fit in six months. The product was launched in under a year, establishing Salesforce as a competitive force in the Web3 space. Gary has also played a key role in the development of Einstein GPT.

In this episode, Gary and the host Knapp address many questions about what Web3 and NFTs are and how commerce businesses can implement this latest technology to build exciting and innovative customer experiences and engagements through blockchain and smart contracts.

Listen in to learn about this innovation!

Show Highlights:

• What an NFT is and how they work.
• Where Web3 is today and where Gary thinks it's going.
• Use cases of Web3 for retailers and e-commerce brands.
• How event and ticketing companies are looking at using NFTS.
• The way NFTs are a way to bring control back to retailers.
• How NFTs could transform brands' loyalty programs.

Follow and Review:

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Last week we had a conversation with James Semple, a product manager director that evangelizes composable commerce globally for commerce cloud customers. James walked us through Headless and composable commerce, its history, and Salesforce's approach to Headless and composable commerce.

In this episode, we continue the conversation with Nathan Marcus, Senior Product Manager for Salesforce Commerce Cloud, and Brian Feister, software engineer lead for Salesforce commerce cloud. We go into some of the specific innovations we are doing for composable commerce and what merchants need to know to get started.

Enjoy!

Show Highlights:

• What makes Salesforce's Composable Progressive Web App Kit different from other Salesforce products.
• How the Unofficial Salesforce community became an official community.
• How Nathan and Brian's teams are addressing the composable headless complications for merchants.
• What the details are to make the total cost of ownership and the time to market feasible.
• What merchants need to do to go live and maintain their current environment while going headless and composable.

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• github.com/SalesforceCommerceCloud/pwa-kit

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

James Semple is what he calls "the composable commerce evangelist" at Salesforce, where his job is to spread the word that Salesforce has a really great composable offering. Interestingly, James also has a second career in music and orchestration, creating soundtracks for video games and movies.

The intent for James' team is to make it as easy for commerce to go "headless" with Salesforce as it was to use other Salesforce technologies and not to leave the business owners behind. If you aren't sure what headless commerce is, listen in! We dive into that and more in this episode.

Show Highlights:

• What "headless commerce" is.
• The history of the evolution of the headless concept in technology.
• What the MACH Alliance is.
• What Salesforce's role in evolving the ecosystem is and the services required to enable composable.
• Where "headless" needs to evolve to meet market demand and customer needs.

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we dive into the world of Conversational AI Automation and its potential impact on various industries with Eron Sunando, Chief Revenue Officer at Conversica. Conversica is a Salesforce partner specializing in AI-powered conversational automation and intelligent virtual assistant technology that helps companies scale their messaging efforts across various channels.

We discuss how their technology can help industries manage the challenges of an aging and shrinking human workforce by automating tasks and supplementing the efforts of sales, marketing, and customer success teams. We explore the capabilities of Conversica's Revenue Digital Assistants (RDAs) and their ability to generate more pipeline than traditional Sales Development Representatives.

We also discuss the relevance and potential of Conversica's AI technology in various industries, particularly B2B, where there is a need for personalized messaging at scale. Additionally, we explore how Conversica can be integrated into the marketing cloud customer journey, allowing for more personalized follow-ups after marketing automation efforts.

Show Highlights:

• Conversational AI Automation
• AI Lead Qualification Intent Analysis
• Automated Engagement Systems
• AI for Equality and Merit
• Collaborative Opportunities With Commerce Cloud Innovations

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Conversica: https://www.conversica.com/

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we explore the fascinating journey of Dedrick Boyd, founder of TechSparq, as he shares his insights on creating purposeful and sustainable businesses within the digital space.

We dive into the groundbreaking Empower Global project, which aims to elevate black creatives and their brands, providing a dedicated space for marginalized communities to sell and promote their products. We also discuss the potential of Metaverse concepts to create virtual spaces for communities to connect, gather, and organize, transforming e-commerce into a more social and immersive experience.

Additionally, we examine the importance of incorporating gamification in e-commerce to create engaging experiences for consumers and the potential for car configurators and other customizable shopping experiences within the metaverse.

Join us in this thought-provoking conversation about the future of e-commerce and virtual experiences!

Show Highlights:

• Overcoming Difficult Challenges With Custom Software
• Creating Human Connections in Online Experiences
• The Rapid Evolution of Technology
• The Future of Car Configurators
• Perception of Websites
• Building a Community Through Direct Transactions
• Increasing Bandwidth for High Fidelity Products

Subscribe and Review

We'd appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Salesforce Commerce Cloud is all about. It only takes a second and helps us out a lot!

Supporting Resources:

Find Dedrick:

LinkedIn

Instagram

Twitter

dedrickboyd.com

TechSparq:

https://www.techsparq.com/

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Retail is an ever-changing space. Add in health and wellness, and it changes even more so. Trends come and go in the health and wellness industry, and they all affect the retail marketplace and eCommerce. With each trend comes new opportunities for products and systems.

In this episode, we have a conversation with James Murphy from the retail industry advisory team at Salesforce. Their job is to stay up to date on the latest trends, innovations, emerging tech, and anything that is impacting modern retail. James has been in the retail space for 20 years and has experienced some drastic changes, not to mention Covid-19.

Listen in to this episode to learn about the eCommerce revolution in retail health and wellness and how James thinks it may continue to evolve.

Show Highlights:

• Trends and retail around the health and wellness space.

• The role of retail around the pandemic.

• How loyalty programs and memberships have been reimagined.

• How consumers and retailers are approaching data sharing.

• Where retailers are missing opportunities when it comes to DIY.

Subscribe and Review

We'd appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Salesforce Commerce Cloud is all about. It only takes a second and helps us out a lot!

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Sustainability is becoming a hot topic in consumerism and affects retailers and investors in all industries. Many changing expectations are causing retailers to respond with actions that will meet the new expectations. In this episode, Nat and Celeste Richardson discuss the positive impacts responding to sustainability goals will have on the bottom line, customer satisfaction, and loyalty.

Celeste Richardson is the retail industry advisor and senior manager at Salesforce. She is passionate about sustainability and working with retail leaders to drive meaningful changes. Celeste has over 15 years of experience in retail merchandising, sourcing, and digital marketing and is consistently connecting with retail leaders in all industries to help transform customer and employee experiences.

Enjoy this episode!

Show Highlights:

• How customers are shifting their buying habits to be more sustainable.

• The impact investors have on sustainability efforts.

• How brands are responding to the call to action and practicing sustainability.

• The biggest challenges in creating a fast fashion resale market.

• How brands can create their own consumer-to-consumer resale markets.

Subscribe and Review

We'd appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Salesforce Commerce Cloud is all about. It only takes a second and helps us out a lot!

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

With the digital space everchanging, the live shopping experience changes as well. Consumers, retailers, and even the product producers such as farmers are shifting their advertising efforts.

In this episode, we interview Alan Shekhtman and Martin Polash from Bambuser – the market leader in live video shopping and video commerce. Being immersed in live shopping, Alan and Martin provided many insights on how the online shopping experience is affected, the metrics of conversions, lifetime value, etc., and more.

Listen in to learn how live shopping and video are changing how we buy and sell in the marketplace today and what the future of live shopping may be.

Show Highlights:

• What Bambuser is, and how it affects the online shopping experience.
• The role influencers play in live shopping.
• Use cases for telehealth, food, and farming.
• How to help retailers with the challenge of creating content.
• How live shopping is driving engagement and conversions.
• The difference between one-to-many and one-to-one products.
• What the future of live shopping looks like to Alan and Martin.

Subscribe and Review

We'd appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Salesforce Commerce Cloud is all about. It only takes a second and helps us out a lot!

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

How will digital media create monetization in a world where so much media is free? The media space is ever-changing, and media companies and artists alike have to adapt to be able to continue to make money. Media trends come and go quicker than ever as well, and companies struggle to bring their data together to target the correct audiences.

In today's episode, we interview Rajat Sharma and Markus Schäfer. Rajat is the global media advisor at Salesforce. He's been in media for about ten years, working in various roles, and was at NBC before joining Salesforce. Markus is Salesforce's industry solutions and strategy director for media and entertainment. He was previously a tech consultant. We discuss the struggles that media companies face, the trends they are seeing, and how artists and media companies can continue to make money through advertising, NFTs, merchandise, and more.

Listen in to learn more about how media companies and artists are adapting to the changes in media consumption.

Show Highlights:

• Big media trends are that Rajat and Markus are seeing
• Strategies artists should be using to create monetization
• How media companies can create monetization
• How media companies are approaching merchandising
• Struggles media companies have with bringing data together to improve targeting
• What happens if artists don't own their music contracts
• The effect of AI-generated content

Subscribe and Review

We'd appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Salesforce Commerce Cloud is all about. It only takes a second and helps us out a lot!

*** Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.