Search with Candour - SEO podcast

Common GA4 Mistakes to Avoid | Dana DiTomaso


Listen Later

Jack Chambers-Ward is joined by Dana DiTomaso from Kick Point Playbook to discuss common mistakes seen in GA4 setups in 2025.

Jack and Dana get into topics like the importance of proper tag manager setups, dealing with duplicate traffic, and strategies for better data filtering.

Dana also shares horror stories from hundreds of GA4 audits and tips on improving GA4 configurations. Don't miss the practical insights and tips to enhance your digital marketing efforts!


Follow Dana

  • Website: https://kpplaybook.com/
  • New GA4 audit course: https://kpplaybook.com/google-analytics-audit-course/
  • LinkedIn: https://www.linkedin.com/in/dditomaso/
  • YouTube: https://www.youtube.com/@kp_playbook/videos
  • Bluesky: https://bsky.app/profile/danaditomaso.com


Resources

  • https://kpplaybook.com/resources/how-to-track-traffic-from-aio-featured-snippets-paa-results-ga4/
  • https://kpplaybook.com/resources/how-to-verify-consent-signals-are-being-received-correctly-in-ga4-for-modeling/
  • https://gettingthingsdone.com/


00:00 Introduction and Guest Introduction

00:10 Common GA4 Setup Mistakes

00:57 Podcast Introduction and Host Updates

02:44 Upcoming Events and Announcements

04:49 Conversation with Dana DiTomaso Begins

05:45 GA4 Horror Stories and Common Issues

09:45 Advanced GA4 Tag Manager Tips

15:14 Importance of Proper Traffic Filtering

22:32 Tracking AI Traffic and Brand Building

34:59 Challenges in Digital Marketing and Analytics

41:35 Mike's Report and Learning Habits

44:31 The Importance of Annotations in GA4

56:01 Challenges with GA4 Implementations

01:01:30 Using BigQuery with GA4

01:03:01 Content Marketing Strategies with SparkToro

01:05:29 Personal Interests and Recommendations

01:13:00 Wrapping Up and Future Plans

...more
View all episodesView all episodes
Download on the App Store

Search with Candour - SEO podcastBy Candour

  • 4
  • 4
  • 4
  • 4
  • 4

4

4 ratings


More shows like Search with Candour - SEO podcast

View all
The Digital Marketing Podcast by Ciaran Rogers, Daniel Rowles and Louise Crossley

The Digital Marketing Podcast

112 Listeners

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer by Erin Sparks

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

38 Listeners

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! by Spencer Haws: NichePursuits.com

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

189 Listeners

Authority Hacker Podcast – AI & Automation for Small biz & Marketers by Gael Breton & Mark Webster - Full Stack Online Marketers

Authority Hacker Podcast – AI & Automation for Small biz & Marketers

240 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,258 Listeners

Undr The Cosh by Undr The Cosh

Undr The Cosh

269 Listeners

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast by I Hear Everything

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

64 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

35 Listeners

Crawling Mondays by Aleyda - SEO News, Tips and Interviews by Aleyda Solis

Crawling Mondays by Aleyda - SEO News, Tips and Interviews

1 Listeners

Hard Fork by The New York Times

Hard Fork

5,486 Listeners

The Overlap by The Overlap

The Overlap

277 Listeners

SEO in 2025 by Majestic.com

SEO in 2025

2 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

355 Listeners

The Rest Is Entertainment by Goalhanger

The Rest Is Entertainment

886 Listeners

Beyond The Prompt - How to use AI in your company by Jeremy Utley & Henrik Werdelin

Beyond The Prompt - How to use AI in your company

50 Listeners