Julian and I have just launched Season 2 of The Strategy Megaclass. It's called F**k Yeah Rainbow Cannons. And it's coming to NYC, Chicago, San Francisco, and Seattle in March and April. It's a full day of strategy training covering words, briefs, ideas, and strategy frameworks.

Details and tickets are here http://www.strategymegaclass.com

We thought we'd use the occasion to talk through some work by S'well, Burger King and ClassPass, as well as discuss strategy practice work that Harriet (@minimalstrat), Bram Draaijer (@DraaijerB), and Sanika Tilway (@tillwaytweets) have posted on Twitter to #ShowYourStrategy.

Hannah Molly Baker's ClassPass case study

https://www.hannahmollybaker.com/classpass-positioning-campaign

Harriet - Selling fountain pens to office workers

https://twitter.com/minimalstrat/status/1226120048902918144?s=20

Dram - Selling wall paint to new house owners

https://twitter.com/DraaijerB/status/1225792494018887681?s=20

Sanika - Selling speed dating to introverts

https://twitter.com/tillwaytweets/status/1223692880826568704?s=20

The Strategy Megaclass -> http://www.strategymegaclass.com

Julian https://www.planningdirty.com/

Mark https://www.instagram.com/markpollard/