Lately, you might be hearing a lot about NFTs, Web 3, and blockchain technology, but what does that all mean, and how could it affect you or your company? Today’s guest Heather Parady is here to break it all down for us. Heather is the host of the Unconventional Leaders podcast, the viral podcast Web 3 and NFTs for Newbies, and her newest podcast, Community Builders in Web 3. She is also the founder of the Content Lab and helps mission-driven leaders spread their messages through content marketing strategies.

In this episode, Heather starts with a few tips to improve your storytelling for marketing purposes, and then dives right into everything you need to know about NFT’s, blockchain, web 3, and how absolutely essential it is to build a community. She shares what you need to pay attention to right now as a business owner in this fast-moving tech world, and different ways you can facilitate experiences for your community. Tune in to hear more!

Key highlights

• Introduction to Heather
• Trying something new as an entrepreneur, such as acting or improv classes
• The idea of mental freedom
• Why Tony and Heather classify themselves as creatives first, then as entrepreneurs
• Making your storytelling relevant to your audience when marketing
• How Heather's podcast Web 3 and NFTs for Newbies went viral and got 1 million downloads in 8 months
• What is an NFT exactly?
• What is a blockchain?
• The benefits of blockchain for businesses
• The difference between web 1, 2, and 3
• Web 3 is focused on community building 
• Thoughts on the Metaverse
• What should you start paying attention to right now as a business owner in this new tech world?
• What are POAPS?
• Why you need a crypto wallet
• Websites you can go to make a wallet
• Audience vs. community
• Different ways you can facilitate experiences for your community

For more information about this episode, visit: 365driven.com/episode259