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In this episode, Chris and Anne speak with Ben Pleat, the co-founder and CEO of Cobu. A technology platform designed to help multifamily marketers and owners drive resident satisfaction and community engagement, which in turn boosts occupancy and retention rates. Pleat shares that the genesis of Cobu was inspired by his mother's feeling of isolation despite living in a luxury Manhattan apartment building, revealing the widespread issue of loneliness. The conversation thoroughly explores how Cobu leverages user-generated content (UGC) and community building—including events and neighbor-to-neighbor interactions—to foster an authentic "vibe" for properties, which is then used to increase website conversion rates and improve SEO and AI search results. The guests and Pleet also examine broader marketing trends, such as the shift toward authenticity in branding and the impact of AI on consumer search behavior, emphasizing the importance of a positive, consistent resident experience.

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