The Revenue Formula

Community led growth, don't do it (with Matthew Volm)

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Okay.. There's a few motions being covered plenty (inbound, outbound, plg etc.)

But there's this other thing called community led growth that hasn't been covered a lot -- so we decided to discuss it with someone who built a succesfull community.

And that's Matthew Volm, co-founder of RevOps Coop. We asked him to share, well, why you shouldn't do CLG.

  • (00:00) - Introduction
  • (02:53) - How the community became a thing
  • (06:53) - Pivoting to Community Building
  • (12:34) - Challenges in Building a Community
  • (21:30) - Learning on the Job: The Challenges of Revenue Operations
  • (22:19) - The Impact of COVID-19 on RevOps
  • (22:46) - Building a Community for RevOps
  • (23:18) - Starting a Community: Key Considerations
  • (23:59) - The Importance of Niche Focus
  • (25:20) - Community-Led Growth: Success Stories
  • (26:49) - The ROI of Community Participation
  • (28:48) - Effective Community Engagement Strategies
  • (34:31) - The Role of AI and Human Connection in Communities
  • (38:01) - The Mindset for Building a Community
  • (41:20) - Customers and prospects

    • This episode is brought to you by by Everstage - the highest rated Sales Commissions Platform on G2, Gartner Peer Insights, Trustradius with over 2,000+ customer reviews. Some of their customers include leading brands like Diligent, Wiley, Trimble, Postman, Chargebee etc.,

    You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.


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    The Revenue FormulaBy Toni Hohlbein & Mikkel Plaehn
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