The Science of Scaling

Community-Led Growth w/ Andrew Ettinger (CRO, Appen)

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Community-led growth involves multiple communities, including core user communities, spheres of influence (like executives or department heads), and the intersection of these communities. And when you run it alongside a PLG motion, it can be truly powerful.


Host Mark Roberge is joined by Andrew Ettinger (CRO, Appen) to discuss applying a community-led growth model at your org. In this episode learn more about:


  • The Three C's strategy
  • Empowering developers and technical leads
  • New roles in community-led growth
  • Starting as a services business before becoming a product business


    • The Science of Scaling is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network in collaboration with HubSpot For Startups // Produced by Matthew Brown.

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