On this episode of Commute - The Podcast:
Sports cards were big business in the late 1980s; then the industry became nearly non-existent in the late 1990s. But wait... a single card sold for $2.96 million in 2020?!
Chess isn't just for nerds (or men) anymore.
Champion Sports has seen the highest of highs (NBA jersey/Dream Team sponsor) followed by the lowest of lows (the XFL - the first time). How did the brand return to glory?
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Episode Sources/Go Deeper:
https://www.google.com/amp/s/amp.detroitnews.com/amp/3402183001
https://www.espn.com/espn/story/_/id/30009629/how-coronavirus-internet-tons-money-unexpectedly-fueled-sports-cards-biggest-boom?platform=amp
https://www.google.com/amp/s/www.sportingnews.com/us/amp/mlb/news/trading-card-industry-has-boomed-during-pandemic/10t850qdlc24c101eezddjxibg
https://www.washingtonpost.com/sports/2020/11/27/queen-gambit-chess-interest/?outputType=amp
https://medium.com/better-marketing/how-champion-became-cool-again-c4e58fa46671
http://www.commutethepodcast.com
Follow Commute:
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Twitter - @PodcastCommute
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