Welcome to the Retail Rundown, your go-to weekly podcast where RETHINK Retail teams up with industry experts to discuss the news, trends, and big ideas that are redefining commerce.

Have you heard of the effortless economy? In today's digital world, convenience is the number one priority for shoppers, and a seamless consumer experience is a standard expectation. This has created clear opportunities for retailers, but also significant challenges.

In this episode, host Jerry Sheldon, IHL's Vice President of Technology, spoke with Callum Campbell, CEO of Linnworks, about the consumer shift to the effortless economy and what it means for the retail industry.

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Hosted by Jerry Sheldon

Produced by Gabriella Bock

Edited by Chase Atherton