The driving forces of business, commerce and capitalism don't always serve us well. How can business be leveraged for a greater good, beyond just the shareholders at the top? Jay Jakub, senior director of external research at Mars, Inc., and co-author of Completing Capitalism, is pioneering a new approach that takes a wholistic view of human, financial, social and environmental capital. Jay shows how a corporation can grow all the links in a supply chain and create a sustainable and scalable business model.