Let’s be honest: concerts these days need to do more than dazzle on stage. In this episode, Amanda and Bec are diving into how your end-of-year concert can (and should!) be a retention powerhouse, a marketing machine, and a profitable part of your studio year - all without sending your parents into meltdown mode.

They unpack what today’s parents actually want (hint: it’s not 15 makeup changes and a Pinterest-worthy updo), and how you can make your concert experience smoother, simpler, and more joyful for everyone. If you've ever found yourself juggling costume chaos, payment overloads, or concerts that run longer than a Lord of the Rings marathon… this one's for you.

What we cover:

• Why concerts should be built for marketing, retention, and profit (not just your creative flair)
• The reason parents don’t want six tiny costume payments spread out over months
• How to simplify your concert offerings and make parents breathe a sigh of relief
• The power of the opt-out model to boost participation
• How to ditch complicated makeup and shoe requirements (please!)
• A practical new approach to costume pricing (that still looks fab on stage)
• Why studio owners should go and watch other concerts for fresh eyes
• Real talk about the TikTok-attention-span reality we’re all facing

🎧 Pop in your earbuds, grab that cold coffee, and let’s reimagine your concert season, minus the overwhelm.

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