Natalie Furness, CEO of Rev Ops Automated, joins the show to talk about revenue operations. Our conversation though starts with data, how triaging disjointed and unactionable datasets helps solve the crisis of disconnection spoken about from INBOUND22. We also talk about tech stack audits and consolidation—how she manages that process for clients, how it differs based on customer size, maturity, and complexity, and how it represents such a large opportunity for a quick, and significant return on investment for clients. We then talk about how best to resource technical consulting, custom development work for clients, and public app development. Natalie pitches the podcast on her app idea that’s arriving soon and some recommendations on how to staff, resource, and partner with others to go to market with these services as well.