How can strong relationships with patients and the community drive the growth of an optometry practice? On this week’s episode of Optometrists Building Empires, host Ankit Patel had the honor of talking to Dr. Jessica Pugh, a second-generation optometrist leading Eye Associates of Southern Indiana. With nine locations, Dr. Pugh shares how building trust, prioritizing patient relationships, and maintaining a strong workplace culture have shaped her practice's success. If you're looking for insights on sustainable growth and community-focused care, this episode is for you! 

Takeaways:

• Prioritize relationships with patients and the community. Strong connections foster trust, leading to long-term patient loyalty and practice growth. Dr. Pugh emphasizes the importance of grassroots efforts and authentic engagement.
• Make business decisions that align with community needs. Expansion should be thoughtful and strategic, ensuring it enhances patient care rather than just increasing its footprint. Consolidating locations can sometimes provide better service and efficiency.
• Foster a strong workplace culture. Investing in staff retention and recognition programs, like the Nectar point system, helps create a positive environment. A motivated team leads to better patient experiences and long-term stability.
• Ensure optometrists have autonomy. Practices thrive when optometrists are empowered to make patient-centered decisions. This independence allows for better care and stronger ties within the community.
• Maintain ethical values and guiding principles. At the heart of a successful practice is a commitment to treating every patient like family. These values should guide both daily operations and long-term strategy.
• Approach expansion thoughtfully. Growth should be sustainable and aligned with patient needs, not just a numbers game. Strategic planning ensures that new ventures, like a surgery center, truly benefit the community.
• Lead with authenticity and passion. Dr. Pugh’s leadership is rooted in genuine care for patients and staff. Staying true to your mission fosters trust and long-term success in the industry.

Quote of the Show:

• “Having the autonomy to make your own decisions and expand the way that you want is best because as soon as you start answering to someone else, the growth stifles.” - Jessica Pugh

Links:

• Email: [email protected] 
• Company website: https://www.have2020.com/ 

Ways to Tune In:

• Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG 
• Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 
• Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 
• Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208