Is your sportsbook platform truly maximising your margins? Can margin optimisation drive significant revenue without increasing operational costs?

In this episode of Connected with Pragmatic Solutions, CEO Ashley Lang sits down with Gareth Crook, Senior Vice President of Sports at Pragmatic Play, to discuss the company’s strategic entry into the sports betting vertical.

Pragmatic Play Sports offers operators a fully outsourced sportsbook solution, including platform, trading, risk management, and 24/7 support. Through partnerships with official data providers, deep experience in regulated markets, and a laser focus on margin optimisation, it empowers operators to grow efficiently and profitably, whether launching sports for the first time or re-platforming from legacy solutions.

• 00:00:30 Introduction to Pragmatic Play Sports and Gareth Crook
• 00:02:19 From Police Force to Sports Trading: Gareth's Journey
• 00:04:29 Pragmatic Play's Entry into the Sportsbook Market
• 00:07:52 Full-Stack Solution: Platform, Trading, and Managed Services
• 00:09:52 Three Key Differentiators: Data, Trading, and Experience
• 00:10:20 Official Betting Data: Simplifying Complexity
• 00:11:27 Margin Optimization: The 1% Revenue Difference
• 00:13:37 Flexible Models: From Fully Outsourced to Hybrid Partnerships
• 00:14:42 Reference Customers: Dazn Bet and Quinn Bet Success Stories
• 00:18:29 Quantifiable Results and Margin Performance
• 00:20:25 Product Roadmap: Esports and Player Markets Expansion
• 00:23:09 Getting Connected with Pragmatic Play Sports

Each episode of Connected puts the spotlight on standout providers shaping the future of iGaming – all integrated with the Pragmatic Solutions Player Account Management (PAM) platform and solving real operator problems. Brought to you in collaboration with NEXT.io

More at www.pragmatic.solutions/connected

Are your marketing campaigns fully leveraging the power of AI and real-time data? What if your CRM strategies could run with 75% less effort?

In this episode of Connected with Pragmatic Solutions, our CEO Ashley Lang interviews Simon Lidzén, co-founder and CEO of Fast Track, to explore how the company is reinventing CRM to deliver the ultimate 1 to 1 player engagement experience.

Fast Track’s real-time player engagement platform is helping operators embrace automation, adopt AI, and deliver more personalised experiences without increasing headcount or complexity. Their commitment to excellence, flexibility, and efficiency is key to empowering operators to dominate acquisition channels and deliver greater returns to their shareholders.

• 00:00:30 Introduction to FastTrack and Simon Lydzean
• 00:02:27 What is FastTrack: Digitalizing the iGaming Industry
• 00:03:23 Three Pillars: Excellence, Flexibility, and Efficiency
• 00:05:38 The Value Proposition: Beyond Cost Recovery
• 00:06:38 Singularity and the Future of One-to-One Personalization
• 00:08:11 AI-Powered Player Modeling and Decision Layer
• 00:09:24 Real-Time Data Architecture and Multi-Channel Orchestration
• 00:10:33 The FastTrack Pathway: Onboarding and Partnership Approach
• 00:12:48 Measuring Impact and Tailored Business Objectives
• 00:15:04 Navigating Regulation with Governance and Compliance
• 00:17:22 Technical Compliance Architecture and Policy Management
• 00:19:33 Key Takeaways: Real-Time Data and AI Readiness
• 00:22:03 Expanding the Portfolio: Gamification and Player Value Modeling
• 00:22:56 Partnership with Pragmatic Solutions and Getting Started

The Connected Series spotlights innovative providers integrated with our Player Account Management (PAM) platform, delivering practical solutions to real-world iGaming challenges. Produced in partnership with Next.io

More at www.pragmatic.solutions/connected

How much additional revenue could you gain by automating your marketing campaigns at scale? Can legacy CRM systems keep pace with real-time player actions? How is your CRM setup preparing your team for agentic AI in iGaming?

In this episode of Connected with Pragmatic Solutions our Director of Client Relations & Programme Amy Santos speaks with Tommy Kearns, CEO of Xtremepush, to explore how this innovative marketing services provider is helping operators transform how they acquire, retain, and reactivate players.

Xtremepush delivers a single, unified platform that combines CRM, gamification, loyalty, and AI-driven personalisation - all powered by real-time customer data. Tommy explains why eliminating data silos is key to driving smarter engagement and how Xtremepush can drive 600% revenue growth and double active players.

• 00:00:00 Introduction to Xtremepush and Tommy Kearns
• 00:01:15 What is Xtremepush: Real-Time CRM and Loyalty Platform
• 00:02:30 Three Pillars of Competitive Advantage
• 00:03:19 Unified Stack: Real-Time Data Ingestion and Activation
• 00:03:51 Integrated Gamification and Loyalty Solutions
• 00:06:28 Core Problems Solved: Acquisition to Lifetime Value
• 00:09:08 Success Stories: Betsson Brazil and The Pools UK
• 00:10:41 Partnership Approach and Expert-Driven Use Cases
• 00:11:26 Future Evolution: Agentic AI and the Next Layer
• 00:15:16 Staying Connected with Xtremepush

The Connected Series spotlights innovative providers integrated with our Player Account Management (PAM) platform, delivering practical solutions to real-world iGaming challenges. Produced in partnership with Next.io

More at www.pragmatic.solutions/connected

Dealing with too many payment providers in different markets? What if one integration could enable 600+ local payment methods?

In this episode of Connected with Pragmatic Solutions, Andrea Sala, Partnerships Manager at Nuvei, talks with our CEO Ashley Lang about how operators can streamline payments and drive growth using scalable, future-ready technology.

With over 20 years in the iGaming industry, Nuvei supports regulatory readiness and evolving player needs through a single integration, global and local coverage, and access to hundreds of payment methods. As a long-standing integrated partner of Pragmatic Solutions, Nuvei helps operators deliver seamless, compliant payment experiences worldwide.

• 00:00:00 Introduction to Nuvei and Andrea Salah
• 00:01:50 What is Nuvei: Global Payment Provider Overview
• 00:02:39 Comprehensive Payment Coverage and Modular Approach
• 00:04:03 Market Expansion and Single Integration Benefits
• 00:05:36 Anticipating Regulation and Name Verification
• 00:06:48 Competitive Advantages: Direct Connections and Risk Management
• 00:09:57 Operator Success Stories: Rank Group and Brazil
• 00:12:22 Getting Started with Nuvei: Tailored Solutions
• 00:14:17 Omni-Channel Support: Land-Based and Online Integration
• 00:16:00 Partnership Philosophy and Future-Ready Solutions

The Connected Series spotlights innovative providers integrated with our Player Account Management (PAM) platform, delivering practical solutions to real-world iGaming challenges. Produced in partnership with Next.io

More at www.pragmatic.solutions/connected

What if your jackpot product could deliver a guaranteed monthly GGR uplift? Can jackpot free bets become a meaningful engagement and reactivation tool?

In this episode of Connected with Pragmatic Solutions, our CEO Ashley Lang dives into the innovative world of jackpot mechanics with Peter Mareš, CTO of ThrillTech, a company reimagining how operator-branded jackpots engage players and grow revenue.

Highlights from the episode include:

🔹 Why bespoke jackpots outperform one-size-fits-all solutions

🔹 How ThrillTech drives up to 10% GGR uplift without touching RTP

🔹 Player-funded vs operator-funded mechanics: how to choose

🔹 Community payouts, flexible triggers, and smart segmentation

🔹 Why operators are adopting jackpot strategies across the entire user journey

• 00:00:41 Introduction to ThrillTech and Peter Mourash
• 00:02:45 What is ThrillTech: Enhancing Player Interaction
• 00:04:00 Operator-Branded Jackpots: The Side Bet Revolution
• 00:07:07 Player Opt-In and Jackpot Mechanics
• 00:09:32 Event-Driven Jackpots: Beyond Gaming
• 00:11:38 Jackpot Customization and Mathematics
• 00:12:35 Community Payout Strategies and Winner Distribution
• 00:13:41 Performance Metrics: The 10% GGR Uplift
• 00:16:54 Player Lifecycle and Jackpot Free Bets
• 00:20:30 Integration Options: Self-Hosted vs SaaS
• 00:23:29 Building Trust Through Winner Transparency
• 00:24:23 The Origin Story and Market Differentiation
• 00:26:53 Closing Thoughts and Playing Card Collection

Each episode of Connected puts the spotlight on standout providers shaping the future of iGaming – all integrated with the Pragmatic Solutions PAM platform and solving real operator problems. Brought to you in collaboration with NEXT.io

More at www.pragmatic.solutions/connected

How do you spot a loyal player on their first session? Are you spending bonus funds on the right customers, or wasting them? What if your acquisition team is bringing in the wrong kind of traffic?

These are just a few of the questions we tackle in Episode #6 of Connected with Pragmatic Solutions, featuring Gerry Murray, Co-Founder of Cyclickal.

Gerry shares how Cyclickal helps operators unlock commercial growth by predicting player value from day one, aligning acquisition strategies with actual long-term player behaviours and bridging internal silos between marketing, product, and data teams.

The discussion, hosted by our CEO, Ashley Lang, highlights how the integration with Pragmatic Solutions’ Data Lake enables quick extraction and structuring of data, driving fast, actionable insights for operator growth.

• 00:00:47 Introduction to Cyclickal and Jerry Murray
• 00:01:52 The Origin Story: From 32Red to Cyclickal
• 00:03:52 Bridging Media Acquisition and Customer Retention
• 00:05:15 The Lifecycle Health Check: Gateway to Growth
• 00:07:01 User Testing and Product Experience Analysis
• 00:08:18 Data Requirements and Platform Integration
• 00:11:44 Improving Acquisition Efficiency
• 00:13:03 Predicting Player Value from Day One
• 00:14:27 Understanding Bonus Behavior and Customer Profiles
• 00:16:06 Platform Orchestration and Real-Time Insights
• 00:17:33 Success Story: UK Casino Doubles in 18 Months
• 00:19:38 Brazilian Market: Navigating Regulation at Scale
• 00:21:01 Mass Acquisition and Predictive Modeling
• 00:21:53 Long-Term Client Relationships and Service Model
• 00:24:20 Closing Thoughts and How to Connect

Connected is a weekly video podcast series by Pragmatic Solutions, in partnership with NEXT.io that brings you inside the tech that powers the iGaming industry. The new podcast highlights leading solution providers integrated into our Player Account Management (PAM) platform, focusing on how they support operators in an evolving iGaming landscape.

More at www.pragmatic.solutions/connected

How can operators avoid losing millions with security-first aggregation?

In this episode of Connected with Pragmatic Solutions, our CEO Ashley Lang speaks to Alexandre Tomic, founder of Alea, to explore how they’re simplifying content distribution for operators and delivering massive reach for studios.

Alexandre explains how Alea takes a partner-first approach to aggregation, intentionally avoiding platform development to focus on secure, API-driven game delivery. Their model prioritises speed to market, integration stability, and commercial efficiency - empowering operators to expand faster, simplify compliance, and distribute content more intelligently.

• 00:00:00 Introduction: Meet Alex Talmyk of Alea
• 00:01:28 The Journey from B2C to B2B Aggregation
• 00:04:26 Security-First API Strategy
• 00:05:18 Becoming API and Game Specialists
• 00:06:22 The Critical Importance of API Security
• 00:07:38 Time to Market and Integration Efficiency
• 00:10:14 Beyond Technical: Administrative and Commercial Benefits
• 00:12:10 Distribution Network for Game Providers
• 00:14:24 What Sets Alea Apart: Reverse Integration Model
• 00:17:39 The Million Dollar Security Risk
• 00:19:54 Partnership Success Story with Pragmatic Solutions
• 00:22:00 Future Roadmap: Sweepstakes and Social Casino
• 00:24:59 Building Long-Term Relationships
• 00:26:52 Closing Thoughts and Partnership Appreciation

Connected is a weekly video podcast series by Pragmatic Solutions, in partnership with NEXT.io that brings you inside the tech that powers the iGaming industry. The new podcast highlights leading solution providers integrated into our Player Account Management (PAM) platform, focusing on how they support operators in an evolving iGaming landscape.

More at www.pragmatic.solutions/connected

How confident are you in your onboarding journeys? Are your compliance workflows helping or hindering growth?

In our latest Connected with Pragmatic Solutions podcast, our COO, Michael Boylan speaks with Riten Gohil from Signicat, to explore how innovation is reshaping risk management and compliance in the iGaming industry. Topics include building flexible, data-driven KYC, KYB, and AML workflows that scale across global markets, as well as detecting fraud and bonus abuse early in the customer journey—before costly checks are triggered.

Whether you are launching in a new region or fine-tuning existing flows, this episode is packed with insights to help your business build trust, stay compliant, and grow sustainably.

• 00:00:37 Introduction to Signicat and Britten Gohill
• 00:02:03 Product Overview: KYC, KYB and Workflow Solutions
• 00:03:18 Early Risk Detection and Fraud Prevention
• 00:05:06 Key Problems Solved for Gaming Operators
• 00:06:23 Market Expansion and Regulatory Compliance
• 00:08:10 Bonus Abuse Prevention Strategies
• 00:08:37 AML and Responsible Gambling Solutions
• 00:09:33 The Signicat Difference: Expertise and Partnership
• 00:11:57 Partnership with Pragmatic Solutions
• 00:12:28 How to Connect with Signicat

Connected is a weekly video podcast series by Pragmatic Solutions, in partnership with NEXT.io that brings you inside the tech that powers the iGaming industry. The new podcast highlights leading solution providers integrated into our Player Account Management (PAM) platform, focusing on how they support operators in an evolving iGaming landscape.

More at www.pragmatic.solutions/connected

The less it’s noticed, the greater the impact. Which part of the user experience brings the most value by staying as effortless as possible?

In the 3rd episode of Connected with Pragmatic Solutions, Johan Strand, CEO of Zimpler, describes how account-to-account payments are transforming the way operators manage conversion, compliance, and customer experience.

As open banking adoption accelerates across regulated markets, the value of embedding payments into the user journey, with minimal friction, is only growing.

Drawing on success in diverse regulated markets such as Sweden and Brazil, Johan explains how Zimpler’s ability to streamline KYC, reduce fraud, and accelerate onboarding delivers tangible results for their partner operators.

• 00:00:00 Introduction to Zimpler and the Payment Revolution
• 00:01:35 Zimpler's Journey: From Startup to Payment Specialist
• 00:02:56 Creating Value Through Seamless Bank Payments
• 00:04:02 The Nordic Success Story: Dominating with Bank Payments
• 00:06:38 Fraud Prevention and Compliance Advantages
• 00:09:26 Real-World Success: 5% Conversion Boost Case Study
• 00:13:12 Partnership Philosophy: Customer Success First
• 00:17:08 Strategic Focus: Best-in-Market Over Wide Coverage
• 00:16:42 The Invisible Payment: When Users Don't Notice
• 00:21:04 Closing Thoughts and Partnership Benefits

Connected is a weekly video podcast series by Pragmatic Solutions, in partnership with NEXT.io that brings you inside the tech that powers the iGaming industry.

Hosted by our CEO, Ashley Lang, the new podcast highlights leading solution providers integrated into our Player Account Management (PAM) platform, focusing on how they support operators in an evolving iGaming landscape.

More at www.pragmatic.solutions/connected