May 27, 2025

Connecting With Your Ideal Customers in the Digital Age

51 minutes

You can join us in https://businesscreator.club/

Are you struggling to transition from in-person networking to online

connections?

You're not alone. In this episode, I sit down with Marie-Nicole, a

Business Creator Club founding member, to explore the challenges and

opportunities of building meaningful relationships and business in the

digital world.

We go full behind the scenes mode in her journey from running a physical

retail space and creative co-working hub to offering online coaching

services. We discuss the hurdles she's faced in adapting her networking

strategies and how she's working to overcome them.

Key Takeaways from Our Conversation:

- How to tackle outreach in online networking

- Strategies for finding and engaging with your ideal audience online

- How to leverage content creation to attract potential clients

- Tips for transitioning from physical to digital networking spaces

- The value of one-on-one conversations in building business

relationships

If you're feeling stuck in your online networking efforts or looking for

fresh ideas to connect with potential clients, this episode is packed

with actionable insights.

Learn how to bridge the gap between physical and digital networking, and

discover strategies to make your online presence work harder for your

business.

Ready to take your online networking to the next level? Tune in now and

join us in the Content is Profit Facebook group to put these strategies

into practice!

Website: https://www.bymarienicole.com
YouTube: @marie.nicole.meunier
https://www.youtube.com/channel/UC9B49F2WGug-JahY4jsqX0A
Instagram: @marie.nicole.meunier
https://www.instagram.com/marie.nicole.meunier/
Apple Podcast: A Life By Design https://podcasts.apple.com/au/podcast/a-life-by-design/id1665025007

Timestamped Overview:

[00:00] Intro: What makes this episode different — a real coaching call

[01:00] Overview of the Business Creator ecosystem and purpose of the Club

[04:00] Marie-Nicole’s backstory: from creative coworking to personal coaching

[08:00] Transitioning from space-based business to personal brand and service

[11:00] The fear of feeling narcissistic when promoting yourself

[15:00] Dharma coaching, embodiment work, and seasonal energy alignment

[19:00] Real-world pivots: streamlining offerings for sustainability

[24:00] Using content to find your people — the balance of art and business

[28:00] How podcasting opened unexpected doors (and built momentum)

[34:00] Paid vs. organic content strategies and YouTube experiments

[40:00] Tactical advice: how to proactively create conversations and leads

[48:00] Translating in-person strategies into the online world

[53:00] Wrapping up: creating content that aligns with your energy and message

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