Connections, Coffee & Confidence

This episode is a collation of the advice offered by real life entrepreneurs in action on this podcast.

As I reflected back on 2020, I found myself going back to the words of those who are actively doing what I aim to do - running a successful business. Their words of advice impacted me in my first year podcasting and getting my communications strategist consultancy up and running, and judging by the feedback I've received, they impacted you as well.

Thank you for all of the time you have spent with me over the last few months - or minutes! I am grateful that, of all the things you could do with your time, you have chosen to be with me. I wish you all of the love, health & happiness the world has to offer and much success in 2021 and the years to come.

Episodes and Contact Details:

• Karen Howley, Canadian immigration lawyer, CRT Legal. For more information about Karen or to discuss questions on Canadian Immigration, running a business, or networking opportunities, please contact her at [email protected]; view her website crtlegal.ca; or follow her on Facebook @CRTlegal.ca Clip from Episode 3
• Robin Isenor-Cantfell, studio director at RSI Danceworks and partner at Limelight Productions Inc. Get in touch with Robin and join her community: http://www.rsidanceworks.ca/ http://www.limelightproductionsinc.com/ https://www.facebook.com/rsidanceworks/?ref=br_rs Clip from Episode 17
• Stacey Tompkins, photographer, Stacey Tompkins Photography. Find Stacey on Facebook or on Staceytompkinsphotography.com to find out more, view her work, or to get in touch. Clip from Episode 19
• Suzy Wraines, habits coach, wraines.com or click here to book a discovery call with her. Clip taken from Episode 23
• Tasiya Haist, fitness coach, Your Hope Fitness. Connect with Tasiya by email at Your Hope Fitness; on IG @Tasiya_Haist; and TasiyaHaist on FB. 

You need your copy of Post with Purpose & Personality! A free guide to answer your question "what do I post about?!" These five prompts point you to using social media in a way that is true to you, your business, and resonates with your clients. Download yours today!

✔You're invited! Connections Coffee Confidence Community on Facebook

✔Join me on Pinterest 😀

✔Let's connect on LinkedIn

✔And Instagram!

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

Budgeting for your business doesn't have to be scary at all. But if you still feel a little fear in your heart or the desire to squirm in your chair, sit tight because I have a quick interview with Suzy Wraines from Wraines.com and Wraines Wellness. Suzy breaks things down in a way that flipped how I understand budgeting and she has a brilliant freebie to offer you as well.

This episode is really part three of my end-of-year 'we survived so let’s plan for the unexpected, unimaginable, the possibly crazy awesome or mind blowing events in 2021' series. Not the official title but it could be. I promise that the three episodes together will make you feel more in control and ready to take on whatever the coming months have to throw at you.

Key Points:

• Planning for the future (3:42)
• The accounts required (4:26)
• Breaking it down: What goes where (5:01)
• Suzy's Accounts (6:37)
• Operating expenses (7:34)
• The perks of planning (8:55)
• A Monthly Budget System (15:35)
• Zero Sum Accounting - and a bit of woo from me (17:30)

Referred to in this Episode:

• Get Suzy's amazing budgeting worksheet: https://www.coachaccountable.com/offering/P9AbMIN6... I am already using it and it helps me see exactly where my money is going - literally! She has created a pie chart linked to the figures you enter, it's wonderful for those visual learners and operators.
• Learn more about Suzy Wraines, Habit Coach, at Wraines.com.
• Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz (at the time of podcast upload, the audio version is free with your free trial of Audible). https://amzn.to/3pb2dIZ Or an older version at https://amzn.to/38nNXFP -> I am an Amazon affiliate and if you use my link to purchase this book or any other item I will earn a small commission with no price change to you. I sincerely appreciate your support!
• Episode 27, A New Year Deserves A New Approach
• Episode 28, Creating A Communications Plan for Your Business

You need your copy of Post with Purpose & Personality! A free guide to answer your question "what do I post about?!" These five prompts point you to using social media in a way that is true to you, your business, and resonates with your clients. Download yours today!

Work with me to review or create your communications plan for 2021. - janicefogarty.com for packages

You're invited! Connections Coffee Confidence Community on Facebook

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

Do you think strategic communications planning is for a massive company with a huge budget and either an inhouse PR person or an agency on standby? I gotta tell you, assuming you aren’t connected with illegal or highly dangerous goods and services, with thoughtful planning and some help, you've got this.

But why do I need a communications plan, I hear you ask. And how do I even get started? Is this something that is going to eat my soul and laugh back at me through every Instagram post I make?

This podcast walks you through how a communications plan is going to make your life so much more strategic - once you've mapped out your plans, you follow your steps all the way to meeting your goals.

Key Points:

• Getting Geeky With It: The Value of a Communications Plan (2:26)
• Mission Vision & Value Statements: MVV for Short (3:00)
• Why Create an MVV (5:06)
• What I Mean by a Communications Plan: What it Means for Your Business (6:19)
• A Good Relationship (8:09)
• MVV & Messaging (8:45)
• Nuts & Bolts of How (9:13)
• Does Order Matter? (10:03)
• A Mechanism in Action: Instagram (10:36)
• Bringing it all Together (11:14)
• Living Documents (12:01)

Also mentioned:

• You need your copy of Post with Purpose & Personality! A free guide to answer your question "what do I post about?!" These five prompts point you to using social media in a way that is true to you, your business, and resonates with your clients. Download yours today!
• Episode 27
• Work with me to review or create your communications plan for 2021.

You're invited! Connections Coffee Confidence Community on Facebook

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

So, did you throw your business plan out the window around March? Or did you try and revise it, only to just give up and do your best as the year rolled along?

December is typically when time enters a wormhole of some sort, where it just flies, leaving us wondering where the rest of the year went when the first 11 months took 15 years to pass...Something we usually make time for is our business plan for the year ahead. This year needs to be no exception, but probably won't follow the usual review, revise, move on format.

Enter this podcast.

By no means will it provide you with an exhaustive look at what to cover in your business plan but some extra things to think about, to help you add to the cookie cutter version you can download from any businessy type of website.

Key Points:

• Goals: Go big or stay home (3:01)
• 2020 Analysis: Fight the path of least resistance (4:09)
• Connections Coffee Confidence Community on Facebook: An invitation (4:44)
• A Safe Space to Separate Excuses from Reality (5:46)
• Finances: No emotions, no judgements, just numbers (8:17)
• We Turn Tactical (9:54)
• The Best Way to Use Your Energy, According to Tasiya Haist - e24 (12:46)
• Benefits of a Business Plan (14:00)

You need your copy of Post with Purpose & Personality! A free guide to answer your question "what do I post about?!" These five prompts point you to using social media in a way that is true to you, your business, and resonates with your clients. Download yours and start connecting with new customers today!

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

Pinterest. With two billion searches a month, Pinterest is not a social media platform but a search engine with pretty pictures in front of the useful information. Did you know that many, many Pinners are on the platform ready and able to spend money? What does this mean for you as a product or service seller? And, what I didn't realize was just how specific the Pinterest data is and how easily they share it with business accounts; if you are a data-driven marketer, this is an episode you do not want to miss.

Key Points:

Growth: How Many Users?! (2:53)

Who is Using Pinterest?: Where are they, what do they do? (3:23)

Pinterest & Brand Loyalty: What Does it Mean for You? (4:57)

Shopping on Pinterest (5:30)

Attraction Strategy (6:53)

Promoted Pins & Purchase Rates (9:15)

Details to Include in Your Pin (10:30)

How My Research Impacts My Pinterest Strategy (11:04)

Sales & Data: A Breakdown of my Pin Audience (13:21)

Join me on Pinterest 😀

If you are interested in learning more about Pinterest, my friend Ally wrote an Amazon best selling book Oooh Pinteresting! If you click the title, it will bring you to my Amazon affiliate link. Your price will not change at all but I will receive a small commission which helps me maintain this podcast - I super appreciate your support! (And so does Ally!)

You need your copy of Post with Purpose & Personality!

Plus!! I have started a Facebook group for those of us who want to connect more, learn more, and support each other as we grow our businesses. I'll go live with information I think you'll find helpful plus provide other helpful resources. Search Connections Coffee Confidence on Facebook or click the link --> Bring me to the Group!

Are you on LinkedIn? I am!

✔And Pinterest!

✔And Instagram!

Research Sources:

https://blog.hootsuite.com/pinterest-statistics-for-business/

https://www.sec.gov/Archives/edgar/data/1506293/000119312519083544/d674330ds1.htm

https://www.internetlivestats.com/google-search-statistics/

business.pinterest.com

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

Some days are hard and, as we get to the end of this year, it often feels like many more days than usual have been difficult. Decision fatigue, emotional and physical fatigue: these are all real things that we need to recognize but not succumb to. There are things about being our own boss, being an entrepreneur that no one else gets to experience; things that electrify the whole experience - or would if we stopped to think about them.

So today we think about them. Because what we get to do is pretty darn amaze-balls, even through the tiredness. (And the stupid broken computer. I'm pretty sure the Universe is testing me...)

Highlights:

• It's Yours: No one can take it away (4:08)
• Choose Your Own Critics: Choose Wisely (5:20)
• Choose Your Path: Choose Wisely (7:09)
• Time & Challenges: Both are necessary to force you into learning/strengthening skills (9:37)
• Opportunities: Yours to take, pass on, succeed or fail at (11:42)
• Imperfect but Inspired Action (14:07)

And, if you didn't hear - I'm running a free challenge in my Connections, Coffee & Confidence Community Facebook group. If you want to be confident and comfortable speaking/writing in your social media, in your ads, in your marketing - it all starts with knowing your voice. But knowing and being comfortable using your voice is the first stumbling block that many people face and it's one that I can help you with. Donald Miller says that people buy from people they understand the easiest, so join me in the Connections, Coffee & Confidence Community Facebook group from Nov 23 - 27 to begin being the clear, confident and comfortable communicator I know you can be.

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

This is an interview with a woman who decided to show herself that women can be weightlifters. This determination took her to provincial level for Olympic weightlifting and led her to become a fitness coach who believes in her clients so hard because she knows first-hand that their goals are achievable.

I don't even know where to begin so check out the show notes if you must but I say just pop in your earbuds and dive into this interview with Tasiya Haist.

Key Points:

• How does a cardio-focused woman become an elite athlete?: She wanted to prove a point to herself (4:48)
• Self-limiting Beliefs (7:18)
• Tasiya's Business Model: Personal & Accessible (7:44)
• Creating Boundaries: Intentional Space Setting and Time Management (11:47)
• How Good it can be Online: Accessible, Flexible, Easy to Deliver Value at the Client's Convenience (13:16)
• Business Management: The Daughter of an Entrepreneur (14:43)
• The Details (16:20)
• The Light in Their Eyes: I Can Do This (17:15)
• Where will my Energy Serve a Better Purpose? (20:40)
• The IG Factor: the Magic Question (21:55)
• Advice to a new Entrepreneur (29:35)
• All the Freebies & Tips (32:03)

To connect with Tasiya by email at Your Hope Fitness; on IG @Tasiya_Haist; and TasiyaHaist on FB. If you follow her on Instagram, you will be able to contact her to book a free 20 minute assessment or contact her on any of the methods to get a copy of either of her highly valuable free guides to healthy eating and working out at home.

And, if you didn't hear - I'm running a free challenge in my Connections, Coffee & Confidence Community Facebook group. If you want to be confident and comfortable speaking/writing in your social media, in your ads, in your marketing - it all starts with knowing your voice. But knowing and being comfortable using your voice is the first stumbling block that many people face and it's one that I can help you with. Donald Miller says that people buy from people they understand the easiest, so join me in the Connections, Coffee & Confidence Community Facebook group from Nov 23 - 27 to begin being the clear, confident and comfortable communicator I know you can be.

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

Suzy Wraines is a habits coach and - full disclosure - I have been working with her for about 4 weeks at the time of recording. This is not a paid ad; I really feel that a habits coach is someone all of us entrepreneurs should be familiar with instead of staying in the overwhelm or frustration of trying to take something else on or finish something up. I didn't know such a thing existed and, in case you didn't either, this podcast will provide you with an amazing source of tips, insights, and encouragement in your habits.

Oh holy smokes this was a hard interview to edit. Not because there was lots to cut but because I was so wrapped up in listening again that I was forgetting to note the key points for the show notes below.

Key Points:

• What is a habits coach?: And the Neuroscience Behind Habits (2:29)
• Is it Easier to Fix an Old or Create a New Habit? (4:07)
• And a Habits Coach was Born... (4:59)
• Falling out of Habit: And Getting Back on Track (8:02)
• The Habit Loop (11:06)
• Stages of Habits (15:45)
• Atomic Habits by James Clear: The Best Advice in the Book (20:39)
• Suzy Coaches Me (21:57)
• Everything Starts With Language (24:01)
• Suzy's Best Advice: Tracking (25:45)
• The Basic Successful Habits Framework: This Stuff Works (29:55)
• What to do When You're Faced with 1 Million Things at Once?: Focused Tasks (33:06)

Mentioned several times in this episode:

• Atomic Habits by James Clear- click --> here <-- to order your own copy (I am now an Amazon Affiliate; if you make a purchase using one of my links, I will receive a small commission but your price will not change. Thank you for your support!)

To learn more about Suzy Wraines, Habits Coach, wraineswellness.com or click here to book a discovery call with her

👉Snag your guide to to showing up on social media with purpose and personality -  janicefogarty.com

✔Are you on LinkedIn? I am!

✔And Pinterest!

✔And Instagram!

✔And Facebook!

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

Hey, so have you heard me talking about my freebie?

I used to call it Five Unique Ideas to Social Media Posts with a tagline of 'designed for you to showcase who you are, what you do and who you help'. I recently changed the name to Post with Purpose and Personality, and I kept the same tagline. I've had great feedback on this guide and more people deserve the helping hand it lends. What better than to see it - well, hear it - in action? So today I walk you through one of the prompts, discuss it in detail, and hopefully convince you to either start using it or to download your copy and get busy!

Let's listen to how to describe your ideal client in social media and invite them in.

Key points:

• Who is Your Ideal Client? (3:07)
• Are You Clear on What You Sell?: Is it the Sizzle?! (3:44)
• Ur Basic: The Blunt Approach (5:07)
• The Challenge: Mix Language + Sizzle + Stories (7:05)
• Elysha Lenkin: A Practical Example of Excellence (8:04)
• Elegantly Saying Who is *not* Your Audience (10:15)
• How Not to Do It: AKA Trust People (11:45)

You need your copy of Post with Purpose & Personality!

Plus!! I have started a Facebook group for those of us who want to connect more, learn more, and support each other as we grow our businesses. I'll go live with information I think you'll find helpful plus provide other helpful resources. Search Connections Coffee Confidence on Facebook or click the link --> Bring me to the Group!

Also mentioned in this episode: Elysha Lenkin, stylist and creator of Closet Shopping Collective - this is where you go to create fresh outfits from what you own & energize your personal style. (Not an ad, just a valuable personal resource!)

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.

You know how you sound differently when you speak with your parents than with your partner than with your friends? It's all still you, but there is a slight differentiation in perhaps your tone, your language, your volume or even your pace. Are one of these styles more you? Is one more advantageous than the others, situation dependent?

This episode came out of a conversation with my brother's fiancee who is taking a mandatory introductory class on communications. Turns out, not everyone is a comms geek like myself and it got me to thinking about the different styles of communication and how your awareness of them, your comfort level with them, plays a role in how you present and market your business.

Highlights:

• Know your preferred or natural style of communication: Why does this matter? (3:48)
• How to Assess Your Comfort Level (8:24)
• Knowing the Rules so you can Break Them: I go Meta (10:15)
• What all This Boils Down to: You do You (14:21)

👉Get on my email list and snag your free guide to to showing up on social media with purpose and personality; head to janicefogarty.com

✔Are you on LinkedIn? I am!

✔And Pinterest!

✔And Instagram!

✔And Facebook!

Support this show http://supporter.acast.com/connections-coffee-confidence.

Hosted on Acast. See acast.com/privacy for more information.