Conquer Local Podcast

Websites, we need them, we love them, we got to have them - but what happens when a small business is hesitant to adopt new website tactics?

Jillian Als, Head of Marketing & Communication at Mono Solutions, joins us on this weeks discussion on how small businesses can reap the benefits of keeping an up-to-date website. Jillian is a digital native and she spends a lot of her time thinking about improving the lives of small businesses. Tune in as Jillian shares her wisdom.

Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

For years, Facebook has been THE platform for social media marketing, but this reign might be coming to an end.

Dennis Yu, Chief Technology Officer at BlitzMetrics joins us this week to share his take on the complex world of social media marketing. Tune in to discover the keys to positioning social media solutions, unlocking the small business advantage, capitalizing on the new market of social media platforms, and driving authenticity through it all.

Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

What's the most valuable resource in the world? We'll give you a hint, it doesn't come in a barrel.

Christian Ward, Chief Data Officer at SourceMedia and co-author of Data Leverage returns this week on the show to share the remaining elements of data leverage from the discussion that was sparked last week. Tune in for details on how you can better put this priceless commodity to work for you and your organization while also mitigating many of the complex legal challenges.

Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

“If data is a new currency, then you need to protect data just like you’d protect your wallet.” — Christian Ward

There is more data in existence than ever before and businesses/individuals alike depend on this data to make more informed decisions. However, this data and it's usage don't come free of charge, so what are the opportunities? Legal challenges? Protection implications? And how can data be leveraged for sales and marketing professionals?

Christian Ward, Chief Data Officer at SourceMedia and co-author of Data Leverage joins us this week on the podcast to share some of his greatest learnings across a data driven career.

Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

“We don’t trust the business. None of us do. We always trust the consumer’s opinion.” — Todd Collins

An online reputation is the gatekeeper of all local purchases because the business with the best reputation will consistently beat out their competition. Local businesses need to be making regular deposits into their digital bank and actively managing their digital footprint if they want to succeed in their markets.

Todd Collins, COO of Platinum Reputations, was one of the pioneers in the reputation space. In this edition, he shares horror stories from clients who were ravaged with negative reviews, the difference between reputation monitoring and reputation management, and the elevator pitch you need to properly position reputation for the prospects that need the solutions most (but might not know it).

Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Email is so 2006. Or is it...?

Misconception runs rampant on the perceived value of email as the masses continue to embrace new marketing technologies and platforms. However, the fact sill remains: email is one the most widely used and engaging marketing platforms in the world.

This week, we are joined by Deepak Surana, VP of Product Management for OutboundEngine. Deepak shares his insights on the value of generating brand awareness, the importance of falling in love with the customer's challenges, the connection between email and best-in-class marketing, as well as his handcrafted pitch for email solutions.

Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

Is demand gen more than just a buzzword? 

Demand gen is a term describing tactics that are aimed at driving increased awareness, interest, and sales of a product or service offering. These tactics begin in the awareness phase, but continue to affect the buyer's journey all the way through to conversion and advocacy.

This week, we are joined by Vendasta's very own marketing mastermind, and VP of Demand Generation: Devon Hennig. Devon shares his insights on demand and sales alignment, the importance of quick wins, and the keys to building an ROI fueled marketing machine.

Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

SEO permeates every facet of the modern business.

Local businesses need to be practicing SEO tactics to survive, and consumers depend on search results to make informed purchase decisions. But, as a salesperson, how do you position SEO to deliver a clear value proposition? And how does that change 30, 60, 90, or 120 days down the road?

All of your questions will be answered as we are joined by Will Scott, CEO of Search Influence, and a true pioneer in the digital space. Will launched his first website in 1994 and has been driving digital innovation in the space ever since.

Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

75% of global SMBs will be run by millennials by 2025.

People don't shop like they used to, and local businesses don't look like they used to. Yet, these increasingly young and savvy local business owners still need your help if they want to stay top of mind with their audiences and stand a chance against the Walmarts and Amazons of the world.

The first piece of the modern customer journey is awareness, and this is where local businesses must leverage digital marketing tactics to convey their value propositions to prospects. To speak to this element of the modern customer journey, we welcome Sandy Lohr, CEO of MatchCraft. All the way from sales to CEO, Sandy brings a wealth of knowledge on Search Engine Marketing, and shares her insights into this complex digital sales process that continues to evolve.

This is the first edition of the New Marketing Stack Series, stay tuned for more great content!

Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

"It's hard to outsell churn." — Jeff Folckemer

Well, our friend Jeff couldn't be more correct, or t-shirt worthy with a statement like that. Jeff comes from a background in the startup and digital media transformation spaces, and joins us on the podcast to share some of his greatest trials and tribulations over his years in the industry.

Among other things, Jeff was responsible for growing a digital team to revenues in the ballpark of 350 million dollars, so you better get out your pen and paper because this is going to be a good one.

Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij