The annual technology fest that kicks off of the year, the CES conference (formerly known as the Consumer Electronics Show), showcased the latest consumer technology, from smart glasses to smart homes. Neil Barbour and Stefan Modrich join host Eric Hanselman to explore what made an impact and what's happened to technology debuts from previous years. The metaverse headlines of a couple of years ago have transformed into augmented reality. ChatGPT hasn't been integrated into any cars, yet, but agentic AI is being rolled out.

Much of what's on display at CES is a vision of the future. The transparent TV's last year were early prototypes and this year they're on the market, albeit with a hefty price tag. There is more that's taking place behind the scenes in consumer interactions. Advertising is becoming more digital and smart devices are the new frontier in engagement. Media purveyors are looking to link consumer experiences across devices. The omnichannel strategies of the past have been realized in multi-screen engagement today. They are becoming the next retail channel in new and different ways that create opportunities, as long as businesses can master the technologies required to capitalize on them.

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Credits:

• Host/Author: Eric Hanselman
• Guests: Neil Barbour, Stefan Modrich
• Producer/Editor: Kyle Cangialosi and Odesha Chan
• Published With Assistance From: Sophie Carr, Feranmi Adeoshun, Kyra Smith