Consumer behaviour is always changing, and brand managers probably wish it was simple to understand and respond to.

But, it’s a bit more complex than that.

That’s why we made the focus of our recent consumer insights report about the megatrends shaping the consumer landscape – framed through paradoxes.

In this week's episode, our host, Ashley Fell, sits down with McCrindle’s Managing Director, Sophie Renton, to explore what’s shaping the future consumer.