The Social Takeoff Podcast with Kelli Hayes Smith

Content Creation Secrets: Tackling YOUR content creation struggles.


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Hey there, fellow travel agents! Get ready to dive into some juicy marketing tips with Kelli Hayes Smith on this episode. She's here to help us navigate the wild world of social media content creation and engagement.

First up, Kelli tackles the beast of perfectionism head-on, giving us some killer strategies to squash it and actually get stuff done. Then, she spills the beans on how to brainstorm content ideas like a pro – think asking your audience, jotting down FAQs, and networking with other industry peeps.

But wait, there's more! Kelli drops wisdom bombs on boosting engagement (hint: it's all about interaction), teaching beginner-friendly content to cast a wider net, and using sneaky strategic content to upsell your awesome services.

Oh, and don't even get us started on timing and post types – Kelli's got the inside scoop on that too. Plus, she'll help you conquer your fear of the camera and nail that on-screen presence.

And hey, forget just promoting destinations – Kelli's all about highlighting the value of your services, baby. Wrap it all up with some tips on writing killer captions and keeping it real on social media.

So sit back, relax, and soak in the goodness. Let's rock this marketing game together! 🚀


Takeaways

  • Set a time limit for content creation to overcome perfectionism and ensure completion.
  • Engage with your audience and ask for their input to generate ideas for content.
  • Teach beginner-level content to cater to a wider audience.
  • Use strategic content to upsell and highlight the value of additional services.
  • Engage with other professionals in your field to learn and share knowledge.
  • Experiment with different types of posts and find the best timing for engagement.
  • Practice getting on camera by recording practice videos and gradually increasing comfort.
  • Focus on advertising your services rather than just destinations.
  • Write captions in a conversational tone and maintain authenticity in social media.
  • ...more
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    The Social Takeoff Podcast with Kelli Hayes SmithBy Kelli Hayes Smith

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