Sarah Falcon is the VP of marketing at Object Edge where she leads marketing strategy and execution – including driving high performing content marketing. Sarah gets to work across a number of industries including both B2B and B2C eCommerce.

We'll be discussing

• Why is blog content important on an eCommerce site?
• Why do we need a system to drive our blog content?
• How to build your blogging checklist
• How to find the people to deliver your blogging checklist
• How to optimise your blogging once you’ve got your blog creation checklist

Episode sponsored by Klaviyo

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Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

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