Katrina McKinnon is the founder of CopySmiths.com, the content shop for eCommerce stores, where she and her team have produced over 8,000 blog articles and generated millions of views to drive brand awareness and customer engagement.

In this episode you will learn:

• How Katrina helps her clients generate more traffic through content marketing
• What impact does visual content have on SEO?
• How to use Generative AI to speed up the creation process without sacrificing originality
• The team's writing process and a production line approach
• Advice on outsourcing content creation to virtual assistants in different countries
• How does "fun drunk auntie content" stand out?

[07:14] Blogging is more challenging, but still possible.

[13:40] AI used for idea generation, and not just writing.

[16:15] A team of experts to create articles efficiently.

[23:04] Insider tips on content marketing.

[27:37] Stolen content led to sharing decisions.

[30:30] Using AI to improve SEO content creation.

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