Podcast Summary

Dr. Drumm McNaughton, in conversation with Dr. Nathan Long, President at Saybrook University, about how Saybrook has managed to more than double enrollment over the course of eight years.

Podcast Highlights

• To connect with prospective students, update the university's mission every four to five years using data obtained from market research.
• Allocating a high percentage of the overall budget to marketing can not only increase but diversify enrollment.
• The benefits of and ways to include and support faculty in recruitment initiatives.
• Best practices for introducing new programs to the institution.

To read the full show notes, visit: https://changinghighered.com/continuous-enrollment-growth-success-strategies-for-a-small-university

Resources

Host Dr. Drumm McNaughton is a consultant for higher education institutions.

To find out more about his services and read other thought leadership pieces, visit his firm's website, https://changinghighered.com/.

The Change Leader's Social Media Links

• LinkedIn: https://www.linkedin.com/in/drdrumm/
• Twitter: @thechangeldr
• Email:[email protected]

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