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Kelsey Randhawa, the COO of the $680M Lyra Technology Group, discusses the company's unique "family of brands" model for aggregating and supporting over 70 global MSPs. She shares insights on Lyra's focus on investing in people, process and productivity versus just technology, as well as the value of the Chief of Staff role. Kelsey provides advice for MSP owners on overcoming common challenges like over-reliance on marketing and junior sales, while highlighting future trends in automation, AI and cybersecurity that MSPs must address. She emphasizes the importance of succession planning and building a resilient, next-generation business for sustainable growth.

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🤝 Connect with Kelsey: https://www.linkedin.com/in/kelsey-randhawa/
🤝 Connect with Damien: https://www.linkedin.com/in/dstevens

📺 Watch on YT: https://www.youtube.com/channel/UCbzzyR7yX9l9XQaZCBp0v0g