In this episode I talk to Steven van Middelem who is the founder of FHIRST, a pioneering living soda with pre and probiotics. FHIRST is a true example of how science and taste have come together to create a product that is both delicious and improves your gut and immune health.
Stevens’ career background
Creating the FHIRST soda
Why gut health is so popular
Why kombucha isn't necessarily the healthiest for your gut
The trials and errors of developing a first to market product
What are microorganisms and how do they work
How FHIRST ensure their soda remains active
The truth behind plant fibres
What all natural actually means
Choosing the right flavours for launch
Creating an impact with on-shelf packaging
Advice from a life-long career in the beverage industryConnect with me on LinkedIn - www.linkedin.com/in/valentina-funaro-233688104
Website - https://www.fhirst.com/en-uk
Instagram - https://www.instagram.com/drinkfhirst/