Love it or hate it, online ratings and social media are essential to your future. 84% of people trust online reviews as much as they trust their friends. With value-based care and bundled payments fast approaching, it’s important to prepare a strategy now for how your practice will encourage online reviews from happy patients and mitigate the negative ones too. We interview neurosurgeon and attorney Jeff Segal, MD, JD, Founder and CEO of Emerit.biz for pragmatic guidance about online reputation management and tips for addressing Internet-assaults.

eMerit Online Reputation Management for Doctors web site.

Tweets, Likes, and Liabilities: Online and Electronic Risk to the Healthcare Professional book link.

Establishing, Managing and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices book link.