Are you new to Meta Ads and want to set up your first campaign for app installs? Look no further! In this video, we break down the essential steps and provide expert tips to help you achieve success.

Key takeaways:

-Meta SDK: Use the Meta SDK for a seamless and efficient setup.

-Event tracking: Start by tracking the most important event, such as "trial start."

-Additional signals: Consider tracking other relevant events like "onboarding finished" or "levels achieved" to gain deeper insights.

-Measurement challenges: Understand the limitations of user-level tracking on iOS and how to address them.

-Qualification events: Identify user behaviors that correlate with higher conversion rates.

-Watch now to learn how to create a winning Meta Ads campaign for your app!

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