Copywriter on Call: Copywriting for Photographers and Creative Entrepreneurs

On today's episode of the Copywriter on Call podcast, Sara chats with Laurel Vines, brand and Showit web designer and Pinterest manager, all about how photographers can use Pinterest to grow their businesses.

🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE

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✨ MEET LAUREL VINES OF VINEYARD CREATIVE CO.:

Laurel is a brand and Showit web designer specializing in full-funnel marketing and strategic traffic growth through SEO-focused websites and Pinterest marketing for creative service providers and course creators. She's passionate about helping women build a sustainable online businesses through a strong brand identity and long term marketing strategies that will yield abundant results.

When she's not on her laptop sipping chai and brainstorming new brands and SEO strategies, she's exploring the midwest with her husband, cuddling her two cats or enjoying a glass of wine and some vintage jazz.

CONNECT WITH LAUREL:

🌐 Website: https://vineyardcreativeco.com/

📸 Instagram: https://www.instagram.com/vineyardcreative.co/

💻 MENTIONED IN THE EPISODE:

FREE Pinterest Strategy Guide: https://vineyardcreativeco.com/pinterest-marketing-strategy-guide

Pin Inspector: https://www.pininspector.com/

Laurel's Blog Post: The Best Pinterest SEO Tools for Entrepreneurs: https://vineyardcreativeco.com/blog/pinterest-seo-tools/

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CONNECT WITH SARA:

🌐 Website: https://whatsarasaid.com/

📸 Instagram: https://www.instagram.com/hellosaragillis/

🎥 YouTube: https://www.youtube.com/@hellosaragillis

In this episode, Sara shares her family's unexpected adventure as a hockey family and what she's learned about business through her experience as a hockey mom.

From time management and organization to the importance of practice, investing in your skills, and perseverance, this episode shares how sports can teach us all about owning a business.

Head to the show notes over on my blog to see the photo of my oldest with the hockey mascot!

🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE

Discover your brand voice type, so that you can feel confident in standing out through your words.

https://whatsarasaid.com/quiz

🖊️ NOW BOOKING WEBSITE COPYWRITING + MONTHLY RETAINERS!

As a photographer, you're always looking for ways to streamline your marketing to-do list. Trust a copywriter like me to craft custom website copy, blog posts, and email copy, written with your photography clients in mind.

https://whatsarasaid.com/services

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CONNECT WITH SARA:

🌐 Website: https://whatsarasaid.com/

📸 Instagram: https://www.instagram.com/hellosaragillis/

🎥 YouTube: https://www.youtube.com/@hellosaragillis

On this episode, photographer Natasha Sewell, who's based in Washington, D.C., shares her experience working with What Sara Said on retainer. Each month, Sara creates blog content, marketing emails, and other copywriting projects to save Natasha time and help her serve her clients more effectively.

⭐ MEET NATASHA, OWNER OF NPS PHOTOGRAPHY (https://npsphotography.com/):

Natasha started her business in 2013 as a posed newborn and family photographer. She operated an in-home studio for three years before opening her 1,000-square-foot studio space in NC.

In late 2019, Natasha began transitioning her photography business to Washington, DC and began offering in-home lifestyle photography - a HUGE change. In the midst of a worldwide shutdown, Natasha continued to expand her lifestyle photography offerings and made the move to living full-time in DC.

In 2023, Natasha started offering various education opportunities for fellow photographers.

⭐ RESOURCES MENTIONED IN THIS EPISODE:

Access Natasha's freebie for photographers: 4 Must-Have Website Resources to Uplevel Your Client Experience!

https://npsphotography.com/photography-freebie-website-client-experience/

Learn more about working with Sara on retainer: https://whatsarasaid.com/services/

🗣️ SARA'S FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE

Discover your brand voice type, so that you can feel confident in standing out through your words.

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CONNECT WITH SARA:

🌐 Website: https://whatsarasaid.com/

📸 Instagram: https://www.instagram.com/hellosaragillis/

🎥 YouTube: https://www.youtube.com/@hellosaragillis

In this episode, Sara shares her take on generic, dull and uninspiring website copy and how to discover if your website falls victim to the need to be perceived as "professional."

🗣️FREE QUIZ: IS YOUR WEBSITE COPY BORING?

https://whatsarasaid.com/boring-copy-quiz/

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CONNECT WITH SARA:

🌐 Website: https://whatsarasaid.com/

📸 Instagram: https://www.instagram.com/hellosaragillis/

🎥 YouTube: https://www.youtube.com/@hellosaragillis

On this episode of the Copywriter on Call podcast, Sara chats with Sioux Falls brand and wedding photographer, Lynsey Prosser, about planning Sara's brand photography session for What Sara Reads, a Sioux Falls mobile bookstore for women.

⭐ MEET LYNSEY PROSSER:

Hi, I'm Lynsey! I’m a creative at heart, I find joy in forming meaningful relationships, and I’m arguably the biggest Taylor Swift fan on the planet. It’s no wonder I created a business that’s centered around storytelling, love, and new adventures. Photography is the vessel that allows me to connect with my community and experience the things I’m most passionate about.

⭐ CONNECT WITH LYNSEY:

🌐 Website: https://lynseyprosser.com/

📸 Instagram: https://www.instagram.com/lynseyprosserbrands/

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CONNECT WITH SARA:

🌐 Website: https://whatsarasaid.com/

📸 Instagram: https://www.instagram.com/hellosaragillis/

🎥 YouTube: https://www.youtube.com/@hellosaragillis

In this episode of the Copywriter on Call podcast, Sara interviews brand designer and owner of Hey, Carl!, Carly Kewley. She shares her opinions and expertise about Midjourney, an AI-powered design platform, and what designers really think about Canva.

⭐ MEET CARLY OF HEY, CARL!:

Hey there! My name is Carly, I was named after my grandpa Carl and grew up with the nickname Carl. Since 2019, I’ve helped 75+ business owners build their brands, websites, and design elements.

I believe so much in bringing more playfulness and joy into your work and life. I see you because I've been you, trying to do it all and burning TF out.

Business needs to be fun, it shouldn't be all work and no play. So make sure you go do something you enjoy today.

⭐ RESOURCES MENTIONED IN THE EPISODE:

- VIP Days with Hey, Carl!

🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE

Discover your brand voice type, so that you can feel confident in standing out through your words.

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CONNECT WITH SARA:

🌐 Website

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🎥 YouTube

In this episode of the Copywriter on Call podcast, Sara reflects on her summer as a work-from-home mama to two growing sons.

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CONNECT WITH SARA:

🌐 Website: https://whatsarasaid.com/

📸 Instagram: https://www.instagram.com/hellosaragillis/

🎥 YouTube: https://www.youtube.com/@hellosaragillis

This episode shares my interview with Brittany Herzberg, SEO and Case Study Copywriter and the host of The Basic B Podcast.

Topics covered in this episode:

• What inspired me to become a copywriter
• How my & Brittany’s career paths surprisingly overlapped
• How to keep website copywriting super simple
• What I wish more copywriters knew
• The best projects for copywriters to start with
• The various places online you can add keywords
• What business advice I have for copywriters
• What I would do differently if I was starting my business from scratch
• What copywriters should keep in mind about web design
• What it’s like for me as an Enneagram 1 business owner
• How I've seen blogging change

Special thanks to Brittany over at The Basic B Podcast for allowing me to share this episode with my listeners!

On today's episode of the Copywriter on Call podcast, Sara interviews Erin Perkins, accessibility advocate and the founder of Mabely Q. In this episode, Erin shares the website design and copy considerations we as business owners can keep top of mind in order to ensure inclusive access to our digital content.

⭐ MEET ERIN:

Erin Perkins is a champion for disability rights and an entrepreneur promoting accessibility and inclusiveness. As a deafblind woman, she founded Mabely Q, an independent online business. Erin also serves as a speaker and educator. Her unique experiences foster genuine inclusion, empowering people with disabilities. With Erin's guidance, businesses embrace diversity and unlock the potential of every individual.

⭐ RESOURCES MENTIONED IN THE EPISODE:

- Mabely Q: https://www.mabelyq.com/

- Social Media Scorecard: https://view.flodesk.com/pages/63ea93a3781752946ff2bf43

- Are My Colors Accessible? https://www.aremycolorsaccessible.com/

- Color Buddy: https://thecolorpalettestudio.com/pages/color-buddy

🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE

Discover your brand voice type, so that you can feel confident in standing out through your words.

https://whatsarasaid.com/quiz

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CONNECT WITH SARA:

🌐 Website: https://whatsarasaid.com/

📸 Instagram: https://www.instagram.com/hellosaragillis/

🎥 YouTube: https://www.youtube.com/@hellosaragillis

On today's episode of the Copywriter on Call podcast, Sara interviews Nicole Olson, a branding, portrait, and wedding photographer and private photo editor based in Sioux Falls, SD. Nicole recently planned a styled photography shoot for senior photographers, and she shares about her experience executing the styled shoot for other area photographers who are interested in senior photography.

🗣️FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE

Discover your brand voice type, so that you can feel confident in standing out through your words.

https://whatsarasaid.com/quiz

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https://podcasts.apple.com/us/podcast/copywriter-on-call/id1675583578

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CONNECT WITH SARA:

🌐 Website: https://whatsarasaid.com/

📸 Instagram: https://www.instagram.com/hellosaragillis/

🎥 YouTube: https://www.youtube.com/@hellosaragillis