Robin Copestick got into the wine industry by accident when he saw an advert in the window of a wine merchant in Maida Vale. That led to a 19-year-career at Moreno Wines, before he set up his own business, Copestick Murray, in 2005. A strong believer in wine brands, Robin developed I Heart Wines, which sells more than 30 million bottles around the world. But as he told me in the course of our chat, he’s had some failures along the way, too.

To read more about Michael have a look at the Freixenet Copestick website. You can also follow him on Instagram at @robin.copestick.

Don’t forget, Cork Talk is now available on Spotify as well as Apple Podcasts, where you can listen to this week’s episode, plus my back catalogue of interviews with some of the world’s most extraordinary wine figures.