In a special dispatch from the World Business Chicago/Chicago Venture Summit, on this week’s NOSH Podcast Lukas talks to Midwest-based brands and investors about the advantages and challenges of being located in the middle of the country. Recorded in May, these executives share why Chicago’s proximity to manufacturing and distribution hubs can be a benefit in developing an inside-out nationwide growth strategy.

 

In this episode:

1:20 - What unique opportunity does the Windy City offer to CPG brands? Bluestein Ventures managing partner Ashley Hartman and senior associate Amira Khatib break down the Chicago-based firm’s investment strategy and discuss where it looks for innovation.

6:00 - Then, Annie Slabotsky and Morgan Lerner, the co-founders of banana bread mix company GoNanas, dive into the benefits a certain incubator program had on the brand’s community building efforts. The pair also highlight how its network of Midwestern investors and founders helped the company to create a successful brand. 

15:05 - Monique Hypes, co-founder of regenerative tomato soup brand Tomato Bliss, explained how the company’s mission to improve soil health in Michigan has been its biggest strength in growing the brand in both foodservice and retail.

21:32 - How can a little Midwestern kindness can be used as a strength in the food industry? Audre Kapacinskas, principal at S2G Ventures, shared why the VC firm is focused on funding sustainable companies and why Chicago’s centrality provides CPG brands with a manufacturing boost.

 

“If you’re building a CPG brand today and you’re thinking about how to differentiate, I think Chicago – and the Midwest in general – presents a lot of opportunity with which you could explore some of those different levers to differentiate yourself with.”

“Generally in the Midwest, you have the typical Midwestern attitude of helpfulness and openness to collaborate than perhaps you would have in some of the more competitive markets.”

-Audre Kapacinskas, principal at S2G Ventures

 

About the NOSH Podcast

The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food.

New episodes are released every week. Send us comments and suggestions anytime to [email protected].

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