I'm sharing today's Selling to Corporate ® episode with the amazing Jennifer Macdonald- Nethercott. Taking you on Jennifer's inspiring journey as a Chartered Marketer and owner of Strath Communications, this episode is a treasure trove of insights for anyone looking to understand the art of blending marketing strategies with business objectives, maintaining financial stability, and effective sales-focused business growth.

Tune in as Jennifer discusses her personal approach to building real relationships, the value of local insights, and how proactive outreach and tracking can lead to a 15% increase in turnover and a 35% rise in profit. Whether you're considering joining the C Suite ®, looking for marketing support, or wanting to balance work and personal life, this episode is packed with actionable advice and real-life success stories.

In this episode I'm sharing;

• The necessity of performing consistent daily sales activities. This practice is crucial for converting leads and sustaining business momentum.

• Discover how Jen plans her work schedules to achieve a harmonious balance between personal life and professional commitments, incorporating regular networking and strategic planning.

• Learn how the C Suite ® training program has transformed Jen's sales processes, leading to consistent and impressive business results. Jen's dedication to the training proves that trusting and following the process can yield spectacular outcomes.

• LinkedIn's effectiveness is waning for corporate clients.

• The Importance of Local Insight and Financial Planning in Marketing

Key Quotes;

Balancing B2B and B2C: "It's always interesting to me because it's one of the biggest questions that we get is, how possible is it to run a b to c and b to b business? And I always think, well, I do it, so it can't be rocket science."

00:02:1600:02:28

"Because when you are somebody who is qualified to a high level in your area, you can give companies very different strategic support than what we would normally think of as being strategy. When you are working with both coaches, consultants from that kind of solopreneur space to working on marketing campaigns, especially when they have more budget, there's a lot more strategic guidance that goes into that."

00:09:4500:10:28

It's that as a marketer, sales doesn't necessarily come naturally to you. But when you set up your own business, you have to become a salesperson otherwise you're not going to earn any money. Some of the smaller businesses I work with, you have to speak to them about what sales they're doing because, ultimately, like other coaches and consultants I work with, they need to be doing that one to one outreach as well to generate it because marketing is not going to provide all the leads they need for generating the income they want to.

00.27.33 - 00.28.36

Key Resources Mentioned in this Episode:

Tickets are now on sale for Converting Corporates 2025, use code CELEBRATE for your special discount here.

Grab your Sales Tracking Spreadsheet here.

Click here to watch my video on how to troubleshoot your sales process.!

Join The C Suite ® Self Study now! If you're looking to get the best support in selling your services to corporate organisations, not to mention email templates and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here now.

Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate.

Sign up here for the webinar on Five Simple Steps to Landing Corporate Clients.

Top 5 Business Development Questions: If you're looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.

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Click here if you would like to listen to my recent TEDx talk.