Coworking Community Builder Daily

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com

No one gives a damn about your coworking space.

The Real Value of a Coworking Space: It's About the People, Not the building or perks.

No one cares about your coworking space, and you're a little mad if you think they do.

So many of you believe that people come to your coworking space because of the furniture, the amenities, and the coffee.

Most coffee at coworking spaces could be better out of a costly machine.

But why do people come to a coworking space?

People don't come to a coworking space for the furniture or the coffee.

They come for the connection, the meaning, and the change it can bring to their lives.

They come to be connected to and find other people like them.

They come on the off chance of building community and trust.

That is the true magic of a coworking space: human connections and the sense of community that it creates.

So stop talking about your space and talk more about the people in the space.

Instead of focusing on the space itself, I encourage you to talk more about the people who make the coworking space what it is.

Share their stories, their successes, and their challenges.

That's where the magic is.

All that energy you put into screen-grabbing everyone else's universe would be better spent focused on the people you have.

Word-of-mouth referrals are the best place to find new members and new business.

🔗 Links and Resources:

- 🛜 https://berniejmitchell.com

- 🎙️ https://coworkingvaluespodcast.substack.com

- 🎪 Luma: https://lu.ma/LondonCoworkingAssembly

- 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly

📚 Recommended Reading:

➡️ The Mom Test Book - https://amzn.to/3XBtdWr

➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1

➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH

➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye

💬 Join the Discussion: Leave your comments and questions below! 

We love hearing from you; it helps us make videos to help you.

👍 Like, Share, and Subscribe: Enjoyed the video? 

Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building!

📢 Follow Me on Social: Don't miss the Bernie magic! 

- LinkedIn: https://www.linkedin.com/in/berniejmitchell/

- X/Twitter: https://x.com/berniejmitchell

- Tiktok: https://www.tiktok.com/@berniejmitchell_

- Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com

#CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship

*When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. 

This helps us fulfil our mission to provide you with quality free education, content and guidance. 

🙏 Thank you.

Subscribe to Coworking Community Builder Daily on Soundwise

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com

How do you get the community to work in your coworking space?

People get this wrong, and I've definitely gotten it wrong when I've gotten overexcited about the community.

When you open or run a coworking space, you don't suddenly open the door and have this on-tap community.

You won't make everyone's business prosper or help everyone live forever.

It's a coming together of people.

It's more like a picnic, where everyone contributes a dish.

Community building in a coworking space is a gradual, organic process.

When you write on your website:

"A community you can trust in."

It's not untrue, but it's not like you've invented this thing that will save everyone's life.

Also, consider the energy you bring around creating a community, which is very different from telling people here's what you will do.

If you want to create a building where everyone comes in and gets fixed, that's weird.

To create a community, you must follow the flow and let people come as their true selves.

🔗 Links and Resources:

- 🛜 https://berniejmitchell.com

- 🎙️ https://coworkingvaluespodcast.substack.com

- 🎪 Luma: https://lu.ma/LondonCoworkingAssembly

- 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly

📚 Recommended Reading:

➡️ The Mom Test Book - https://amzn.to/3XBtdWr

➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1

➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH

➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye

💬 Join the Discussion: Leave your comments and questions below! 

We love hearing from you; it helps us make videos to help you.

👍 Like, Share, and Subscribe: Enjoyed the video? 

Please give it a thumbs up, share it with your network, and subscribe to the channel for more coworking and community-building insights!

📢 Follow Me on Social: Don't miss the Bernie magic! 

- LinkedIn: https://www.linkedin.com/in/berniejmitchell/

- X/Twitter: https://x.com/berniejmitchell

- Tiktok: https://www.tiktok.com/@berniejmitchell_

- Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com

#CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship

*When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. 

This helps us fulfil our mission to provide you with quality free education, content and guidance. 

🙏 Thank you.

Subscribe to Coworking Community Builder Daily on Soundwise

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com

Revive Your Coworking Space with a Simple Email Newsletter

If you struggle to keep your coworking space buzzing, the answer is not more work; it's less work.

One of the most valuable things you have is a weekly email newsletter.

But everyone overthinks it in their weekly email newsletter.

You can email hundreds or even thousands of people every week.

In that case, those people have opted in and are already in your community.

And if you repeat this process, just like going to the gym, the more often you go, the easier it gets.

So you have to send four easy pieces of information.

- What happened?

- What is gonna happen?

- An event.

- Something about a member.

And that's it, with a few lines about each thing because you're not producing the next great American novel; you're sending a little note to people.

If you can put it on the bulletin board in your coworking space, you can certainly include it in the weekly email newsletter.

It works like this:

Find those four things this week and then look for them again next week. You can even repeat things!

🔗 Links and Resources:

- 🛜 https://berniejmitchell.com

- 🎙️ https://coworkingvaluespodcast.substack.com

- 🎪 Luma: https://lu.ma/LondonCoworkingAssembly

- 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly

📚 Recommended Reading:

➡️ The Mom Test Book - https://amzn.to/3XBtdWr

➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1

➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH

➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye

💬 Join the Discussion: Leave your comments and questions below! 

We love hearing from you; it helps us make videos to help you.

👍 Like, Share, and Subscribe: Enjoyed the video? 

Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building!

📢 Follow Me on Social: Don't miss the Bernie magic! 

- LinkedIn: https://www.linkedin.com/in/berniejmitchell/

- X/Twitter: https://x.com/berniejmitchell

- Tiktok: https://www.tiktok.com/@berniejmitchell_

- Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com

#CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship

*When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. 

This helps us fulfil our mission to provide you with quality free education, content and guidance. 

🙏 Thank you.

[

Subscribe to Coworking Community Builder Daily on Soundwise

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com

So, how can you stop your coworking space from failing within the first two years?

In the U.K., 20% of businesses fail within the first two years, and 60% fail within the first five years.

When you open your coworking space, you get all razzed up.

It's exhausting to open it, figure out how to do it, and put all the s*** in.

Think of it like launching a book.

It's a considerable effort to write a book, but the work comes in promoting it constantly.

And you always need to be launching.

One powerful way to avoid failing is to come together and share stories about what's working and what's not. This creates a sense of community and support, knowing that you're not alone in your challenges.

The second thing is managing cash flow - which is a whole post in itself.

The third thing is to constantly learn.

Regarding learning, F.F.S. DON'T spent time understanding how A.I. works on Mars or some distant future magic.

Instead, focus on what's relevant for you in the next 12 weeks - this approach keeps you purposeful and on track.

🔗 Links and Resources:

- 🛜 https://berniejmitchell.com

- 🎙️ https://coworkingvaluespodcast.substack.com

- 🎪 Luma: https://lu.ma/LondonCoworkingAssembly

- 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly

📚 Recommended Reading:

➡️ The Mom Test Book - https://amzn.to/3XBtdWr

➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1

➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH

➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye

💬 Join the Discussion: Leave your comments and questions below! 

We love hearing from you; it helps us make videos to help you.

👍 Like, Share, and Subscribe: Enjoyed the video? 

Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building!

📢 Follow Me on Social: Don't miss the Bernie magic! 

- LinkedIn: https://www.linkedin.com/in/berniejmitchell/

- X/Twitter: https://x.com/berniejmitchell

- Tiktok: https://www.tiktok.com/@berniejmitchell_

- Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com

#CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship

*When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. 

This helps us fulfil our mission to provide you with quality free education, content and guidance. 

🙏 Thank you.

Subscribe to Coworking Community Builder Daily on Soundwise

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com

Running a business will often feel like hanging off the cliff on your own, reading the label from inside a jar in a language that isn't yours, with loud music playing in the background that you don't even like.

When you're stuck and need help figuring out what to do, it's a relief to know you're not alone.

Sharing your business challenges with a peer support group can provide the reassurance you need.

Imagine being stuck and having seven fresh perspectives, each with energy, questions, and suggestions, joining you.

That's the power of a peer support group, and incredibly empowering.

That happened today when I was in the weekly Drive Network online meeting when a fellow member turned up and shared how they were stuck.

They left the call with a load of notes and ideas about how to navigate their next moves.

When you're running a business, time is precious.

Often, you don't have the time or headspace to think, let alone research.

A peer support group can help you save precious time and focus on what matters, making you more efficient and productive.

That's why having a peer support group is so valuable.

It's not about joining an exclusive, expensive mastermind group.

A peer support group is not just a collection of individuals.

It's a community of like-minded people willing and generous enough to help each other.

It's about belonging and being part of something bigger than yourself.

We do these sessions at London Coworking Assembly events and Emily in a more structured way over 12 Weeks in our Community Builder Cohort.

🔗 Links and Resources:

- 🛜 https://berniejmitchell.com

- 🎙️ https://coworkingvaluespodcast.substack.com

- 🎪 Luma: https://lu.ma/LondonCoworkingAssembly

- 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly

📚 Recommended Reading:

➡️ The Mom Test Book - https://amzn.to/3XBtdWr

➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1

➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH

➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye

💬 Join the Discussion: Leave your comments and questions below! 

We love hearing from you; it helps us make videos to help you.

👍 Like, Share, and Subscribe: Enjoyed the video? 

Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building!

📢 Follow Me on Social: Don't miss the Bernie magic! 

- LinkedIn: https://www.linkedin.com/in/berniejmitchell/

- X/Twitter: https://x.com/berniejmitchell

- Tiktok: https://www.tiktok.com/@berniejmitchell_

- Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com

#CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship

*When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. 

This helps us fulfil our mission to provide you with quality free education, content and guidance. 

🙏 Thank you.

Subscribe to Coworking Community Builder Daily on Soundwise

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com

In this video, I talk about people's tendency to overspend on tech, particularly when building a community.

Often, people buy expensive software like @hubspot or @salesforce before they have an established community without considering the steep learning curve.

The best approach is to build your community first, then select the appropriate software to support it.

Ask others in your peer community what the best Coworking space, community building, CRM or marketing software is.

🔗 Links and Resources:

- 🛜 https://berniejmitchell.com

- 🎙️ https://coworkingvaluespodcast.substack.com

- 🎪 Luma: https://lu.ma/LondonCoworkingAssembly

- 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly

📚 Recommended Reading:

➡️ The Mom Test Book - https://amzn.to/3XBtdWr

➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1

➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH

➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye

💬 Join the Discussion: Leave your comments and questions below! 

We love hearing from you; it helps us make videos to help you.

👍 Like, Share, and Subscribe: Enjoyed the video? 

Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building!

📢 Follow Me on Social: Don't miss the Bernie magic! 

- LinkedIn: https://www.linkedin.com/in/berniejmitchell/

- X/Twitter: https://x.com/berniejmitchell

- Tiktok: https://www.tiktok.com/@berniejmitchell_

- Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com

#CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship

*When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. 

This helps us fulfil our mission to provide you with quality free education, content and guidance. 

🙏 Thank you.

Subscribe to Coworking Community Builder Daily on Soundwise

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com

So why is the language we use on our website so important?

It's important because it shapes our being and our culture.

When you have a coworking space, a community, or any membership group, one of the first places people will interact with your space is by reading your website or something you put online.

So, this needs to play two roles: shaping the atmosphere, environment, culture, tone, and connectedness of what you're trying to achieve.

Educating people because people spend so much time researching online.

By the time they get to your building, group, program, or whatever it is, they will have read a lot; this is who they will think you are.

What you write online will set the tone for how they experience the environment you've attempted to create.

🔗 Links and Resources:

- 🛜 https://berniejmitchell.com

- 🎙️ https://coworkingvaluespodcast.substack.com

- 🎪 Luma: https://lu.ma/LondonCoworkingAssembly

- 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly

📚 Recommended Reading:

➡️ The Mom Test Book - https://amzn.to/3XBtdWr

➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1

➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH

➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye

💬 Join the Discussion: Leave your comments and questions below! 

We love hearing from you; it helps us make videos to help you.

👍 Like, Share, and Subscribe: Enjoyed the video? 

Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building!

📢 Follow Me on Social: Don't miss the Bernie magic! 

- LinkedIn: https://www.linkedin.com/in/berniejmitchell/

- X/Twitter: https://x.com/berniejmitchell

- Tiktok: https://www.tiktok.com/@berniejmitchell_

- Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com

#CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship

*When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. 

This helps us fulfil our mission to provide you with quality free education, content and guidance. 

🙏 Thank you.

Subscribe to Coworking Community Builder Daily on Soundwise

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com

Beyond Productivity: The True Role of Safe Spaces in Coworking and Community.

A safe space is a theme that has come up repeatedly in the hundreds of episodes of Coworking Values Podcast.

You'd think it would free beer and fuse ball tables.

People say they need a safe space.

Some of that is about productivity because being able to relax, concentrate, and find focus means you get more done.

However, the deeper side of coworking spaces, which we often delve into, is about more than just productivity.

It's about creating an environment where people feel accepted, emotionally safe, and a sense of belonging.

It maintains a community where individuals want to be and where they feel accepted and valued.

Think about inclusion, being invited in, being around many different people, and understanding their perspectives.

It's an essential thing.

🇬🇧Right now, there is a s*** storm in the UK, and one of the most important roles any coworking or neighbourhood space can play is helping people connect and understand each other.

There's so much supporting evidence that when people in local areas are connected, communities are strong, connections are solid, everybody feels safe, and the world is better.

🔗 Links and Resources:

- 🛜 https://berniejmitchell.com

- 🎙️ https://coworkingvaluespodcast.substack.com

- 🎪 Luma: https://lu.ma/LondonCoworkingAssembly

- 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly

📚 Recommended Reading:

➡️ The Mom Test Book - https://amzn.to/3XBtdWr

➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1

➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH

➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye

💬 Join the Discussion: Leave your comments and questions below! 

We love hearing from you; it helps us make videos to help you.

👍 Like, Share, and Subscribe: Enjoyed the video? 

Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building!

📢 Follow Me on Social: Don't miss the Bernie magic! 

- LinkedIn: https://www.linkedin.com/in/berniejmitchell/

- X/Twitter: https://x.com/berniejmitchell

- Tiktok: https://www.tiktok.com/@berniejmitchell_

- Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com

#CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship

*When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. 

This helps us fulfil our mission to provide you with quality free education, content and guidance. 

🙏 Thank you.

Subscribe to Coworking Community Builder Daily on Soundwise

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com

The secret to effective marketing isn't in telling your story.

Many people get caught up in brand storytelling, thinking it's relatable, but it often becomes self-indulgent and exhausting.

No one cares about your story unless it resonates with them.

Sure, it could establish a background of relatedness.

But only when people can see themselves in your story does it occur as exciting and valuable.

It only connects when they see something in your journey that matters to them.

Consider the story of a single mum running her own business who couldn't find a place to work with her child.

Against all odds, she started a coworking space with childcare—a true story our London Coworking Assembly folks know.

This story is relatable because it shows someone who has been where others are and understands their current challenges.

Telling people how great you are and how far you've come doesn't help; it's pontificating.

It has to be about them, not you.

They need to know that joining your community, program, or coworking space will solve their problems and help them thrive.

The key is to focus less on yourself and more on the people you're trying to reach.

The less you talk about yourself and the more you talk about them, the more successful you'll be.

Sharing relatable experiences makes your story meaningful to your audience.

Remember, nobody is interested in hearing about how your grandfather started the company in 1842.

Instead, share stories of real-life struggles and triumphs your audience will relate to.

The secret lies in connecting through deeply resonating experiences, creating a sense of understanding and trust.

🔗 Links and Resources:

- 🛜 https://berniejmitchell.com

- 🎙️ https://coworkingvaluespodcast.substack.com

- 🎪 Luma: https://lu.ma/LondonCoworkingAssembly

- 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly

📚 Recommended Reading:

➡️ The Mom Test Book - https://amzn.to/3XBtdWr

➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1

➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH

➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye

💬 Join the Discussion: Leave your comments and questions below! 

We love hearing from you; it helps us make videos to help you.

👍 Like, Share, and Subscribe: Enjoyed the video? 

Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building!

📢 Follow Me on Social: Don't miss the Bernie magic! 

- LinkedIn: https://www.linkedin.com/in/berniejmitchell/

- X/Twitter: https://x.com/berniejmitchell

- Tiktok: https://www.tiktok.com/@berniejmitchell_

- Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com

#CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship

*When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. 

This helps us fulfil our mission to provide you with quality free education, content and guidance. 

🙏 Thank you.

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How many emails do you have to send to your audience before they buy something?

In a coworking context, it could be as many as 15 or 20, and I would reckon it's even more than that.

People will join your email list because they're looking to get something from you.

If that email list is just about having a nice event and serving coffee, it's not enough.

You need to be educating people who may or may not, at some stage, come and buy a desk, an office, or anything like that.

We all know that when we're buying anything, from toilet brushes to headphone sets, we look at all the reviews on Amazon.

All those reviews are peer-to-peer recommendations, but they're also educational.

So, the more you educate people about your community, about your coworking space, the shorter the sales cycle will be.

But you have to be patient.

So, don't just send an email newsletter and think someone's going to buy after two minutes because you have an offer in it.

Send your newsletter to your audience on a regular basis, you'll build trust, relationships, and convey what you stand for.

🔗 Links and Resources:

- 🛜 https://berniejmitchell.com

- 🎙️ https://coworkingvaluespodcast.substack.com

- 🎪 Luma: https://lu.ma/LondonCoworkingAssembly

- 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly

📚 Recommended Reading:

➡️ The Mom Test Book - https://amzn.to/3XBtdWr

➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1

➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH

➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye

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