As the coworking industry continues to grow and evolve, marketing strategies for coworking spaces must adapt to stay competitive and relevant. 

In a special episode of the This Week in Coworking podcast, host Hector Kolonas sat down with coworking marketing experts Cat Johnson (Cat Johnson Co), Reuben Lau (Spacefully), and Taylor Mason (Talemaker) to discuss trends, challenges, and opportunities for coworking spaces in 2024 and beyond. 

They discuss the shift towards on-demand services, leveraging personal and brand narratives, and the critical role of data and analytics. 

Tune in for invaluable insights on how to make your coworking space stand out in 2025 and beyond.

Chapters.

00:00 Introduction to the Podcast

00:31 Meet the Coworking Marketing Superheroes

00:58 The Evolution of Coworking Marketing

04:04 The Importance of Brand and Community

05:15 Trends and Predictions for 2025

14:21 The Power of Storytelling in Coworking

18:10 Content Strategies for Coworking Spaces

20:02 Sales and Automation in Content

20:29 Celebrating Member Successes

21:32 Ad Spend and Revenue Strategies

23:34 Leveraging Data for Personalization

24:52 Balancing Data Tracking and Workload

25:49 The Role of AI in Content Creation

31:36 Building Personal Brands in Coworking

38:48 Marketing to Diverse Stakeholders

40:42 Final Thoughts and Future Trends