CPQ Podcast

This episode features Jan Brolsma, founder and CEO of Elfsquad, a Dutch CPQ vendor focused on small and medium-sized manufacturing companies (mostly up to $200 million annual revenue, and some beyond that) since 2016. Brolsma discusses:

• The impact of app development on the CPQ space.
• How Elfsquad's easy-to-use solution minimizes the need for professional services and custom coding.
• Their "API-first" approach and its benefits for Elfsquad and its customers.
• Elfsquad's expansion plans into new markets.
• Their pre-built integrations with other software solutions.
• "Archer," their proprietary development engine and its capabilities.
• The importance of visualization in the CPQ process.
• What a typical Elfsquad project entails.
• Their decision to operate without outside investors.
• "Archer 2.0" and other upcoming developments.

Subscribe to the CPQ today to regularly receive CPQ insight for businesses of all sizes!

• Website: https://www.elfsquad.io/
• LinkedIn: https://www.linkedin.com/in/jan-brolsma-18598649/details/experience/
• Email: [email protected]

Join us for a conversation with Scott Green, a seasoned business leader with over 30 years of international experience. Scott is the Founder & CEO of Profit Drivers, a company specializing in System Integration and pricing strategy services for solutions like Pricefx. They also offer their own proprietary software to help businesses tackle their pricing challenges.

In this episode, Scott dives deep into:

• The benefits of diverse industry experience in navigating the complexities of pricing strategy.
• Profit Drivers' offering: a fractional Center of Excellence (CoE) to empower businesses with pricing expertise.
• Top business priorities companies are facing today.
• C-suite expectations and how to meet their needs.
• The typical project process at Profit Drivers.
• Why pricing consulting goes beyond simply improving margins and unlocks broader business value.

This episode is packed with insights for anyone looking to gain a competitive edge through strategic pricing.

• website: https://profitdrivers.com
• LinkedIn: https://www.linkedin.com/in/scottgreen5/
• email: [email protected]

Puneet, a seasoned leader with over 25 years of experience at Oracle, Amazon, and other industry giants, has a passion for innovation. Living in Saratoga with his family, he's been obsessed with metering, billing, and CPQ/Quoting solutions for over a decade. This passion led him to launch his second startup in 2020, driven by the belief that usage-based pricing is critical for his target customers.

In this episode, Puneet delves into the exciting journey of his startup. He'll share:

• The motivations behind his second entrepreneurial venture.
• Why usage-based pricing is a game-changer for his customers.
• How he secured $20 million in VC funding, with the potential for more on the horizon.
• The strategic role of their API architecture and the decision to build natively on Salesforce.
• The unveiling of their brand-new CPQ solution, just released 4 weeks ago!

And that's not all! Puneet will also be sharing valuable insights and industry trends, making this episode a must-listen for anyone interested in the future of CPQ and usage-based pricing

Subscribe to the CPQ Podcast today to regularly receive CPQ insights for businesses of all sizes!

• Website: https://www.amberflo.io/
• LinkedIn: https://www.linkedin.com/in/puneetguptausa/
• Email: [email protected]

Sarika brings over 20 years of experience from companies like SAP and Ariba, along with startup insights, to discuss cacheflow's "deal closing platform." This platform offers CPQ capabilities specifically designed for SaaS businesses, along with features like deal room, subscription management, and billing. Despite being just 3 years old, cacheflow has already secured an investment from Google Ventures. In this episode, Sarika dives deep into:

• Consultative selling and how cacheflow approaches it
• Remote-first company culture and its benefits
• Target market: short-term and long-term goals
• Why cacheflow is valuable for both SMBs and larger customers
• Typical project implementation
• The role of AI in subscriptions
• No-code solutions and their impact on customers
• Much more!

Subscribe to the CPQ Podcast today to regularly receive CPQ insights for businesses of all sizes!

• Website: https://www.getcacheflow.com
• LinkedIn: https://www.linkedin.com/in/sarikagarg/
• Email: [email protected]

Join us on this episode as we explore the dynamic world of subscriptions, AI, and CPQ (Configure, Price, Quote) alongside Dipesh Biswas, founder of WisKey LLC and author of an upcoming book. With over 30 years of consulting experience for firms like PwC, Deloitte, Cognizant, and Wipro, Dipesh brings a wealth of knowledge to the table.

In this episode, you'll discover:

• The challenges of managing multiple subscription models: You'll learn why keeping up with multiple subscription models can be complex, and how AI can be leveraged to streamline the process.
• The power of predictive AI: Dipesh talks about existing AI and CPQ capabilities.
• The shift from subscriptions to consumption: We discuss the growing trend of transitioning from fixed subscription models to flexible, usage-based consumption models, exploring the "rule of 40" and the revenue potential it unlocks.
• Various subscription models: Discover different pricing strategies like value-based pricing and membership models.
• Real-world experience: Dipesh shares insights from his experience helping 9 companies successfully implement subscription models, offering valuable takeaways for your own business.

Get ready to:

• Gain insider knowledge on the complex world of subscriptions.
• Understand the role of AI in optimizing your pricing and sales process.
• Navigate the shift from subscriptions to consumption models with confidence.
• Explore different pricing strategies to maximize your revenue potential.

Don't miss out!

Access the document discussed in the podcast here: https://drive.google.com/drive/folders/1M14Qmi6zuBd5M3uM0zC4PEEvVNx-4kPh?usp=drive_link

Connect with Dipesh Biswas: [email protected]

This episode is packed with valuable insights for businesses of all sizes, so sign up for the CPQ Podcast today!

To mark this milestone, we've prepared something special. We're thrilled to present excerpts from our recent webinar titled "Thought Leader Summit Series - Unleashing the Power of Visuals in CPQ." Featuring prominent figures from the CPQ and visual realms such as CDS Visual (a Dover company), Elfsquad, Engineering Intent, Epicor, Threekit, Walpole Partnership, Zaelab, and Super Radiator Coils, this discussion offers diverse perspectives. Our podcast delivers a wealth of information, compelling you to listen closely to capture every detail. It's a must-listen for prospective customers keen on delving deeper into CPQ and visualization. Additionally, stay tuned for an upcoming YouTube video addressing key discussion points. For inquiries or event details, reach out to [email protected]. Also, note that we're now planning quarterly Thought Leader Summit Series events focusing on intriguing CPQ-related topics.

In this episode we dive into the world of Salesforce Revenue Cloud with Josh Nelson, Founder & CEO of High Tide Consulting. Josh packs a decade of CPQ experience gained through diverse roles. He started as a CPQ customer at Lexmark, tackling the implementation of Oracle CPQ. Then, at Traction on Demand (later acquired by Salesforce), he transformed a failing CPQ practice into a thriving success story as the CPQ Practice Lead. In this interview, Josh pulls back the curtain on:

• Consulting pitfalls: Learn about "switch & bait" tactics and how to avoid them.
• Investor insight: Meet Ajay Gupta, an investor featured in a Tony Robbins book, and discover his role in High Tide's success.
• Near-shore advantage: Uncover why Josh champions the near-shore model and its benefits for the company.
• Remediation rescue: Explore the reasons behind High Tide's frequent remediation projects and gain valuable insights.
• Project failure factors: Unmask the top three reasons why CPQ projects go off track and how to prevent them.
• Shiny object syndrome: Understand this common stumbling block and learn how to stay focused on what matters.

Plus, much more! Buckle up for a candid and insightful conversation that will leave you yearning for more.

website www.hightideco.com

Linkedin https://www.linkedin.com/in/joshunelson/

email [email protected]

Get ready to hear from Walter Wijnands,CEO of Sposea, a Pricing Solution Provider with headquarters in the Netherlands. Walter has 30+ years of business expertise. In this episode he talks about

• starting Sposea in 2016
• changing from an on-prem solution to a cloud solution in 2018
• his wife as a professional musician
• BrightPrice Suite capabilities
• being a strategic OEM Partner for SAP
• being an Industry Cloud Partner for the Chemical Industry
• Rebate Management

Don't miss this insightful conversation with Walter as he provides pricing information that is interesting for customers with SAP systems.

website: https://www.sposea.com

LinkedIn https://www.linkedin.com/in/walter-wijnands/

Get ready to hear from Ryan Lott, Founder & CEO of Neocol, a Salesforce Revenue Cloud system integrator experiencing explosive growth! In just 3 years, Neocol has quadrupled its team, driven by Ryan's 20+ years of business expertise. He's based in Las Vegas and Nashville, and in this episode, he'll take us on a deep dive into:

• Their journey from IBM to Salesforce Revenue Cloud: Discover why they made the switch and what benefits they've reaped.
• Unveiling their service offerings: Learn about Neocol's diverse portfolio and how they help businesses thrive.
• Learn more about the 25-30 accelerators they developed this year.
• Investing in innovation: Get more info on their spring 2023 funding from Salesforce Ventures.
• Partnering for power: Learn about their strategic collaboration with RightRev and its impact.
• Salesforce Summit Partner: Learn what that nomination as a Salesforce Summit Partner is doing for them
• AI/ML/LLM: Learn what Neocol thinks about this and where they see the biggest interest.

Don't miss this insightful conversation with Ryan Lott as he shares the secrets behind Neocol's impressive success and their vision for the future!

• website: neocol.com
• LinkedIn: https://www.linkedin.com/in/ryan-lott-538313b/

In this episode you hear from Nishit Rawat, Founder & CEO of Bluvium. Nishit has 20+ years of business experience and founded Bluvium in 2015. Here he talks about the services his Salesforce Revenue Cloud focused lead-to-cash Consulting business offers, proprietary products they offers to simplify Salesforce Revenue Cloud implementations, the top business requirements they hear about from their High Tech Customers, subscriptions, AI and much more

• website www.bluvium.com
• LinkedIn https://www.linkedin.com/in/nishitrawat/
• email [email protected]