This week on the podcast, Joe and Robert break down the big takeaways from Content Entrepreneur Expo (CEX):

• The future of human content vs. AI content and why this tension may define the next decade.

• Why leaning into your "crazy" could be the smartest business move you'll ever make.

• The rise of new search metrics and how they're quietly reshaping the creator landscape.

Marketing news this week:

• Cracker Barrel's Logo Backlash – A nostalgic flip-flop for the ages. Was this a brilliant PR stunt, or a brand fumble that shows just how powerful memory and meaning are? CBS News | Ad Age

• Perplexity's Publisher Program – 80% of ad revenue promised to creators. But is this really a fair shake, or just another platform mirage? Digiday

Marketing losers of the week:

• A troubling study on gambling ads saturating sports broadcasts The Guardian

• The Atlanta Journal-Constitution ends its print edition.

And in rants and raves:

• AI ad networks invade ChatGPT – the future of monetization or the end of trust? [Ad Age]

• The strange, hilarious world of a print newspaper… from Uranus Fudge.

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This week's sponsor:

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Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

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Get all the show notes: https://www.thisoldmarketing.com/

Get Joe's new book, Burn the Playbook, at www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/.

Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/

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This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork