In this engaging clip from "Black Out with Ian & Rashad," hosts Ian Dunlap and Rashad Bilal dive deep into a hot topic shaking up social media—Cracker Barrel’s logo change and sudden reversal. Was this a masterclass in outrage marketing, or just a branding blunder gone viral?

The conversation kicks off as Ian questions if outrage marketing—a tactic where controversy sparks attention—is a shortcut for businesses to get the spotlight without complicated campaigns. He brings up Cracker Barrel’s much-criticized logo refresh that was so disliked it made waves all the way to former President Trump, who publicly called for a return to the original. Soon after, Cracker Barrel actually switched back.

Rashad wonders why the change happened at all, with Ian speculating that consultants pushed for a more sensitive design in today’s climate. The guys reminisce about when outrage marketing worked for brands like Gucci and Burberry, flagging that not every trending mishap is orchestrated: "I don't think Cracker Barrel did anything provocative," Rashad argues. Still, they can't help but marvel at how changing back brought the brand top-of-mind—even for folks who never cared about Cracker Barrel before.

Ian ties the topic to classic business maneuvers like Coca-Cola’s infamous "New Coke" launch, pointing out how reverting to "the original formula" can boost sales and generate buzz even from a mistake. Rashad adds that while he won't be eating at Cracker Barrel, the controversy made the brand unforgettable, at least for a moment.

If you’re curious about real-world marketing tactics, brand controversies, and how outrage can serve as unexpected advertising, you won’t want to miss this insightful breakdown.

**Key Topics Discussed:**

- Outrage marketing: What is it, and does it work?

- Cracker Barrel’s logo change and reversal

- The role of social media and public figures (like Trump) in shaping brand decisions

- Comparison with Gucci, Burberry, and Coca-Cola’s "New Coke"

- The power of nostalgia and outrage in marketing

**Join the conversation:**

Was Cracker Barrel’s move brilliant marketing, or just a social media mishap gone too far? Drop your thoughts in the comments!

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**#CrackerBarrel #Marketing #BrandControversy #BlackOutPodcast #IanAndRashad #OutrageMarketing #LogoDesign #BusinessPodcast #Trump #BrandStrategy #ViralMarketing**

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